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Notice of Intent to Sole Source: Ad Walls LLC -Hawaii Air National Guard Recruitment Advertising in Hawaii Malls and Shopping Centers

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W50SLF-26-Z-1CC7Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The Hawaii Air National Guard plans to award a sole source, firm-fixed-price contract to Ad Walls LLC for advertising services designed to recruit physically fit young adults aged 18 to 25. This action is justified under 10 U.S.C. 3204(a)(1) and RFO 6.103-1, as Ad Walls LLC holds exclusive rights to large-format billboard-style advertising at twelve specified malls and shopping centers across Hawaii, including Windward Mall, Pearlridge Center, Maui Mall, and Kukui Grove Center, making them the only vendor capable of fulfilling the government’s requirement. The contract will support recruitment efforts by displaying mission-focused advertising in high-traffic retail locations where the target demographic is most likely to be reached, using the NAICS code 541850 for indoor and outdoor display advertising, with a size standard of $34.5 million in annual revenue. The period of performance is set for one year, from September 30, 2026, to September 29, 2027. While this is a notice of intent and not a formal solicitation for competitive bids, any interested party may submit a capability statement demonstrating that full and open competition would be advantageous to the government. Submissions must be sent in writing by 7:00 AM Hawaii Standard Time on August 24, 2026, to Jonathan Ringor at jonathan.a.ringor.mil@army.mil with the subject line W50SLF-26-Z-1CC7; no telephone responses will be accepted. The government retains full discretion to determine whether to proceed with the sole source award or open the opportunity to competition, and no obligation is created by this notice or by any response submitted. All correspondence and potential contract award will be managed through the U.S. Department of Defense office located in Kapolei, Hawaii.

General Info

Hawaii Air National Guard to sole-source Ad Walls LLC for billboard recruitment ads at 12 malls, Sept 2026–Sept 2027.

Agency

Department Of Defense → W7M4 Uspfo Activity Hiang 154View Agency

NAICS

541850 - Indoor and Outdoor Display AdvertisingView NAICS

Place of Performance

Honolulu, HI, USA

Set-Aside

NONE

Documents

(0)

No documents available

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Organization & Contact Information

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AgencyDepartment Of Defense → W7M4 Uspfo Activity Hiang 154
Contacts2 people available
OfficeKAPOLEI, HI, 96707-0000, USA
Organization / Agency
Department Of Defense → W7M4 Uspfo Activity Hiang 154
View Agency Profile
Office AddressKAPOLEI, HI, 96707-0000, USA
Contacts
Jonathan Ringor
contact@example.gov
+1 (555) 000-0000
Jonathan Weber
contact@example.gov
+1 (555) 000-0000

Full Description

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The Hawaii Air National Guard (HIANG) intends to issue a sole source, firm-fixed-price contract to Ad Walls LLC. The authority permitting other than full and open competition for this acquisition is 10 U.S.C. 3204(a)(1), as implemented by Revolutionary Federal Acquisition Regulation Overhaul (RFO) 6.103-1, "Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements."


A Request for Quote (RFQ) will be issued to Ad Walls LLC to provide advertising services to engage with the target demographic (18-25 year old physically fit young adults) for potential recruitment into the HIANG. The work includes providing mall and shopping center billboard-style advertising at various locations to showcase and promote Hawaii Air National Guard mission sets.


Ad Walls LLC is the only source capable of providing the required advertising services at the specified locations because they hold the exclusive rights for large-format, billboard-style media at the malls and shopping centers listed in the Statement of Work.  Ad Walls LLC is the sole provider for this specific type of advertising on the properties listed below, making them the only vendor capable of fulfilling the government's requirement.


  • Windward Mall
  • Kapolei Shopping Center
  • Kapolei Commons
  • Walmart Honolulu
  • Ka Makana Aliʻi
  • Moanalua Center
  • Stadium Marketplace
  • Pearlridge Center
  • Pearl Highlands Center
  • Aina Haina Shopping Center
  • Maui Mall (Kahului, Maui)
  • Kukui Grove Center (Lihue, Kauai)

The designated North American Industry Classification System (NAICS) Code is 541850, Indoor and Outdoor Display Advertising, with a corresponding size standard in number of dollars is: $34.5 million. The period of performance is estimated to be from September 30, 2026, to September 29, 2027.


Please note that this notice of intent is not a request for competitive quotes. However, any interested party who believes it can meet the requirements is invited to submit a complete and detailed capability statement in writing. The response must show clear, compelling, and convincing evidence that competition would be advantageous to the Government.


Capability statements must be submitted no later than 7:00 AM Hawaii Standard Time, 24 August 2026, to Jonathan Ringor at jonathan.a.ringor.mil@army.mil with W50SLF-26-Z-1CC7 in the subject line. No telephone responses will be accepted.


A determination by the Government not to compete this proposed procurement based upon responses to this notice is solely within the discretion of the Government. This notice does not obligate the Government to award a contract or to pay for any information provided in response.

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