Notice of Intent to Sole Source: Recruiting & Retention Display Space – 2026 CMA Fest

The Tennessee Air National Guard Recruiting and Retention office seeks to establish a high-visibility presence at the 2026 CMA Fest in Nashville, Tennessee, scheduled for June 3-8, 2026, through a sole-source contract with the Country Music Association, Inc. The requirement includes securing premium exhibit space within the official festival grounds, obtaining official sponsorship rights to use CMA Fest branding for military recruiting efforts, and gaining direct access to festival attendees for lead generation and community outreach. The CMA is the exclusive producer and rights holder of the CMA Fest, making it the only entity authorized to provide official booth space and branding access within the event’s restricted environment, which justifies the decision to pursue a non-competitive procurement under FAR guidelines. Despite being designated as a sole-source action, the contract opportunity is open for submission of capability statements, proposals, or quotations from any responsible source under FAR 5.207(c)(16), though these submissions will be evaluated solely to determine whether a competitive procurement is warranted. The contracting activity is managed by the Department of Defense through the W7N1 Uspfo Activity Tnang 118 office located in Nashville, Tennessee, with Greg Allen serving as the primary point of contact for inquiries. The NAICS code 711310 applies to this requirement, reflecting its classification under performing arts, spectator sports, and related activities. The government retains full discretion to proceed without competition regardless of responses received.