On-Site Brand Activations & Fan Engagement Events
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The contract requires planning, staffing, and execution of two physical promotional events at Colorado State University athletic venues, focusing on immersive brand engagement through interactive displays, product sampling, and branded fan experiences. These events are designed to connect directly with attendees during high-traffic athletic events, creating memorable interactions that enhance brand visibility and consumer engagement in a live sports environment. All activities must be coordinated to align with university guidelines and event schedules while ensuring seamless integration into the venue atmosphere. The contract is identified as a subcontract under NAICS code 561920, with the place of performance located in Fort Collins, Colorado, at the 80011 zip code. The awarding agency is the Department of Defense through the office labeled W7MY Uspfo Activity Coang 140, and the solicitation was posted on April 30, 2026. While specific funding or performance timelines are not detailed in the provided data, the emphasis is on delivering two well-executed, on-site activations that drive brand awareness and fan interaction within the context of collegiate athletic events.
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CO, 80011, USASet-Aside
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