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LA28 Events, Public Events, Marketing, Branding & Community Engagement Services

Active
492State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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The City of Santa Monica is soliciting proposals for LA28 Events, Public Events, Marketing, Branding, and Community Engagement Services to support a growing roster of global and local activations, including the 2028 Olympic and Paralympic Games, Super Bowl LXI, and the FIFA World Cup 2026. The scope of work encompasses creative and cultural activations, inclusive community engagement and partnership development, comprehensive marketing and audience development, and operational support such as permitting and risk management. Proposers must demonstrate at least five years of relevant experience and provide a detailed project work plan, a cost proposal with hourly fee schedules, and a portfolio for those applying under the marketing category. The contract will be awarded to the most qualified proposer based on an evaluation of their capabilities and approach, rather than the lowest cost. Selected vendors must comply with the City's Living Wage Ordinance and maintain a City of Santa Monica business license if operating within the city. The agreement follows a Professional Services Agreement format, requiring insurance with an A.M. Best rating of at least A:VII. Key administrative terms include a 30-day payment cycle for undisputed invoices, a five-day cure period for defaults, and the City's right to terminate for convenience with ten days' notice. Proposals must be submitted via the OpenGov portal by November 25, 2026.

General Info

Santa Monica seeks proposals for event, marketing, and community engagement services for LA28.

Agency

California → D200 CITY MANAGER

NAICS

561920 - Convention and Trade Show Organizers

Place of Performance

CA, USA

Set-Aside

NONE

Documents

5

City of Santa Monica 2028 Olympic & Paralympic Games Scope of Work

PDF, High priority: read this firstsow
High

City of Santa Monica Insurance Requirements Template

PDF, High priority: read this firstspecifications
High

City of Santa Monica - LA28 Events, Public Events, Marketing, Branding & Community Engagement Services

PDF, High priority: read this firstrfp
High

Professional Services Agreement Template - City of Santa Monica

DOCX, High priority: read this first9 pages · contract-document
High

Proposer RFP Checklist

PDF, High priority: read this first1 page · checklist
High

AI Contract Breakdown

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Timeline

PhaseSolicitation
Posted

Solicitation

Response Deadline

Submission deadline

Response Deadline

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Organization & Contact Information

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AgencyCalifornia → D200 CITY MANAGER
Contacts2 people available
OfficeSanta Monica, CA, 90401, USA
Organization / AgencyCalifornia → D200 CITY MANAGER
Office AddressSanta Monica, CA, 90401, USA
Contacts
Natalie MarreroCommunity Partnerships Administrator
contact@example.gov
+1 (555) 000-0000
Tina SaloutosPrincipal Buyer
contact@example.gov
+1 (555) 000-0000

Interested Companies (34)

Grizzly EntertainmentVan Nuys, CA
HelpGoodLos Angeles, CA
JOHNAVATAR.comSanta Monica, CA

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Full Description

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Santa Monica is an internationally recognized coastal community known for its beaches, parks, neighborhoods, arts and cultural organizations, business districts, and iconic public destinations including Downtown Santa Monica, the Third Street Promenade, and the Santa Monica Pier. The City welcomes millions of visitors annually while serving a diverse residential community. Public spaces play an important role in the City's identity, functioning as places where residents, workers, businesses, artists, and visitors gather to celebrate culture, build community, and experience Santa Monica. Santa Monica is stepping confidently onto the global stage with a growing lineup of major events that celebrate the city's coastal culture, support local businesses, and create memorable experiences for residents and visitors. Following the energy of the FIFA World Cup 2026 and the new partnership with Goldenvoice the City is continuing to build momentum toward Super Bowl LXI and the 2028 Olympic and Paralympic Games. Beyond the Games, the Major Events Division is establishing a legacy programming structure designed to serve Santa Monica for years to come. A dedicated City events team is curating a mix of free and ticketed, publicly accessible activations that highlight the City's creativity, vibrancy, and welcoming spirit. This winter, SWISS Xmas Inc. will transform the Pier parking deck into a Swiss Winter Village European-inspired holiday experience. In January 2027, Santa Monica will make its debut in the Tournament of Roses Parade with a float whose design was first unveiled at this year's State of the City; and looking ahead to Super Bowl LXI, the City will host ESPN Beach on the Pier Deck and the beach, offering a full week of broadcasts, performances, and family friendly activities. From global sporting events to music festivals and community gatherings, Santa Monica's growing roster of events showcases the City's unique character while providing memorable experiences for residents and visitors alike

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