Outreach and Advertising Services, RFP # 26CROB-037S

The California Department of Insurance is seeking a single contractor to provide comprehensive outreach and advertising services for three key consumer protection programs: the California Low-Cost Auto Insurance Program (CLCA), the Patient and Provider Protection Act (PPPA), and the Life and Annuity Consumer Protection (LACPP) Program. The contract will have a base term of three years, with an optional one-year extension, and is expected to run from September 15, 2026, through the end of the performance period. The total estimated value ranges from $3,678,750 to $4,905,000, depending on whether the extension is exercised, with funding contingent upon state appropriations. Proposals must be submitted electronically via email to BMB_Procurement@insurance.ca.gov no later than July 22, 2026, at 3:59:59 PM PST, and late submissions will not be accepted. Questions must be submitted by July 1, 2026, at 4:59:59 PM PST, and responses will be posted on the CaleProcure portal. Proposals are limited to 100 pages for core content, excluding cover pages and attachments, and must include a searchable PDF along with an Excel cost worksheet. Submission requirements include mandatory certifications such as Conflict of Interest, Non-Collusion, Confidentiality, California Civil Rights Compliance, DVBE participation, Commercially Useful Function, and Iran Contract Act Verification. All proposers must declare their status as a California Small Business Enterprise or Disabled Veteran Business Enterprise if claiming preference, and DVBE participation of at least 3% is required. Work must be performed in compliance with California data privacy laws, the Political Reform Act, and state ethics regulations, including mandatory submission of Form 700 for designated personnel and completion of ethics training. Evaluation will be based on technical merit and cost, using a trade-off approach, not lowest price technically acceptable. The technical evaluation prioritizes oral interviews (80 points), followed by proposer experience (55 points), proposed approach (20 points), personnel qualifications (20 points), and proposal clarity (15 points), with cost accounting for 95 points toward a total possible score of 315. Proposals must achieve a minimum of 165 technical and cost points to be considered responsive. Key deliverables include outreach plans, integrated advertising campaigns, audience research, social media strategies, evaluation meetings