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OUTREACH NOTICE: USAFA Brand Analysis

Active
USAFACSOCALL006Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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The United States Air Force Academy (USAFA) is seeking innovative commercial solutions to perform a comprehensive, multi-tiered Brand Assessment and to develop a phased Strategic Brand Roadmap aimed at positioning the Academy as the nation's premier and most prestigious service academy. The effort intends to benchmark USAFA’s brand against top-tier standards, including peer military institutions and elite civilian STEM universities, to enhance its appeal as the preferred institution for upcoming leaders. This outreach notice serves to inform industry of an active solicitation under a specific acquisition vehicle, namely the USAFA Rapid Acquisition Commercial Solutions Opening (CSO) FA7000-25-S-C001, Call 006. Interested vendors specializing in strategic communications and branding are invited to submit concise Solution Briefs, up to five pages, detailing their proposed approach. Submissions are to be made only through the official CSO Call 006 solicitation, with a submission deadline of June 18, 2026, at 10:00 AM MDT. The project budget is capped at $65,000. All relevant documents, including the full Performance Work Statement, submission guidance, and evaluation criteria, are available on the official solicitation page. Questions must be directed to the designated point of contact listed in the solicitation documentation. Proposals or solution briefs should not be submitted in response to this notice itself.

General Info

USAFA seeks vendors for $65,000 brand assessment and strategic roadmap, deadline June 18, 2026.

Agency

Department Of Defense → FA7000 10 Cons Lgc

NAICS

541613 - Marketing Consulting Services View NAICS

Place of Performance

USAF Academy, CO, 80840, USA

Set-Aside

NONE

Documents

(0)

No documents available

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Timeline

Posted

special-notice

Response Deadline

Submission deadline

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Organization & Contact Information

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AgencyDepartment Of Defense → FA7000 10 Cons Lgc
Contacts1 person available
OfficeUSAF ACADEMY, CO, 80840-2303, USA
Organization / Agency
Department Of Defense → FA7000 10 Cons Lgc
Office AddressUSAF ACADEMY, CO, 80840-2303, USA
Contacts
Tammy Martin
contact@example.gov

Full Description

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Amendment 1 - CSO Link was updated to reflect the correct supsense of 18 Jun/10:00 a.m. MDT.


SPECIAL NOTICE / INFORMATIONAL OUTREACH: This notice is being published solely to alert industry to an active solicitation being conducted under a separate, specific acquisition vehicle.


The United States Air Force Academy (USAFA) is seeking innovative commercial solutions to conduct a comprehensive, multi-tiered Brand Assessment and to develop a phased Strategic Brand Roadmap.


USAFA’s objective is to establish its brand as the nation's most desirable, recognizable, and prestigious service academy, becoming the undisputed institution of choice for America's next generation of leaders. To achieve this, USAFA is actively soliciting "Solution Briefs" (maximum 5 pages) from elite commercial strategic communications and branding consultancies capable of benchmarking the USAFA brand against "Gold Standards," direct peer institutions, and aspirational elite civilian STEM universities. 


SOLICITATION INSTRUCTIONS


DO NOT SUBMIT PROPOSALS OR SOLUTION BRIEFS IN RESPONSE TO THIS SPECIAL NOTICE.


The official solicitation for this requirement is being conducted under the USAFA Rapid Acquisition Commercial Solutions Opening (CSO) FA7000-25-S-C001, specifically Call 006.


All interested vendors MUST navigate to the official CSO Call 006 posting to review the full Performance Work Statement (PWS), submission instructions, and evaluation criteria.


  • Link to Official Solicitation (CSO Call 006): https://sam.gov/workspace/contract/opp/e435253f8ef24fc6bb07688b2fe852f7/view 

  • CSO Call 006 Title: FA7000-25-S-C001 Call 006 - USAFA Brand Analysis

  • Submission Deadline: 18 Jun 2026, 10:00 AM MDT 

  • Budget Limitation: The maximum budget for this effort is $65,000.


Questions regarding the requirement or the submission process must be directed to the personnel listed in the official CSO Call 006 document.

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