QR Code Tracking & Digital Engagement Analytics

The contract seeks to implement and monitor a QR code tracking system designed to measure digital campaign engagement across targeted initiatives, with a focus on delivering anonymized, real-time performance metrics to inform decision-making. The solution must ensure data privacy by aggregating and masking individual user information while providing actionable insights into user interactions, campaign reach, and engagement patterns. The work will require a robust technical infrastructure capable of capturing, processing, and visualizing engagement data seamlessly, with an emphasis on accuracy, scalability, and integration with existing digital platforms used by the agency. This subcontract is issued under NAICS code 518210 for Data Processing, Hosting, and Related Services, and is tied to the U.S. Embassy in Guatemala City under the Department of State. Performance is expected to occur within the 01016 zip code area, indicating that the primary operational oversight may involve coordination with facilities or partners in that location, though on-site presence is not specified. The opportunity was posted on August 7, 2026, with proposals due by August 21, 2026, and bidders must demonstrate expertise in digital analytics, real-time data systems, and compliance with anonymization standards for user data. The solicitation does not include a set-aside designation, making it open to all qualified vendors.