Guatemala - Services for Alliance with Private Sector

The U.S. Embassy in Guatemala is seeking a qualified public relations firm or individual to design and execute a private-sector partnership strategy aimed at promoting U.S. Government messaging around voluntary return and the use of the CBP Home App. The effort focuses on building collaborative relationships with private-sector entities to amplify outreach that encourages safe, legal, and voluntary migration pathways. The solicitation, identified as 19GT5026Q0076, was posted on August 7, 2026, with proposals due by August 21, 2026. It falls under NAICS code 541613 for public relations services and carries no set-aside designation, making it open to all eligible respondents regardless of business size or ownership structure. The contract will be managed by the Department of State through the U.S. Embassy in Guatemala City, with performance expected to occur in Guatemala, specifically in the 01016 zip code area. Primary point of contact for inquiries is Beau Garrett, reachable at guatemalabids@state.gov, with Ana Alburez serving as the secondary contact. Interested parties must submit responses through the SAM.gov portal using the provided UI link, and all proposals must clearly demonstrate expertise in strategic communications, private-sector engagement, and familiarity with migration-related public messaging frameworks. The embassy seeks actionable, culturally appropriate approaches that leverage local networks and media channels to effectively reach target audiences.