This Solicitation opportunity from California was posted on July 28, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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R002925 Lead Advertising and Marketing Agency

Closed

0000036230State & Local

Submission Closed09/24/2025, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810

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Digital Media & Social AnalyticsThis subcontract for Digital Media and Social Analytics supports prime contractors on Health Department projects for Multnomah County in Oregon. The scope of work involves the comprehensive management and execution of social media campaigns and paid digital advertising across major platforms including Facebook, Instagram, YouTube, and Twitter. Additionally, the contractor is responsible for purchasing paid searches and display advertising on third-party websites while utilizing digital analytics tools to optimize performance. The selected provider will be expected to deliver live campaigns and detailed performance reports to track effectiveness. This opportunity falls under NAICS code 541810 and was posted on October 23, 2026, with a response deadline of November 26, 2026. Interested parties can find further details through the provided SciQuest procurement portal.

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Health Department Promotions Campaigns, Graphic Design, PSA/Commercial filming, script development

Solicitation # RFPQ-41-2027

The Multnomah County Health Department (MCHD) is issuing Request for Programmatic Qualifications (RFPQ-41-2027) to establish a pool of qualified agencies, community-based organizations, and individuals to provide comprehensive communications services. The goal is to promote the health and wellbeing of Multnomah County residents across various divisions, including Public Health, Behavioral Health, Corrections Health, and Integrated Clinical Services. The scope of work is divided into six key categories: communications strategy and planning, social media and digital media advertising, traditional media advertising, visual asset creation, video and film content production, and culturally specific communications and outreach. To qualify for the pool, proposers must be legal entities registered to do business in Oregon and achieve a minimum score of 70% based on an evaluation of programmatic capabilities (75% weight) and responsible business practices (25% weight). While qualifying maintains a vendor's status in the pool for five years, the county does not guarantee funding or contract allocation based solely on the highest score; instead, it considers factors such as geographic reach, native language services, and specific treatment modalities. Individual contract terms will generally range from one to five years. Proposals must be submitted via the designated portal by November 25, 2026, at 4:00 P.M. local Portland time, adhering to strict character limits and submission formats. The county strongly encourages participation from minority-owned, emerging small businesses, and service-disabled veteran organizations.

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La Plata County Advertisement

Solicitation # 26-042-1210

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Philadelphia Gas Works

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Education Staff Recruitment Advertising and Media ServicesThis subcontract for Education Staff Recruitment Advertising and Media Services involves providing comprehensive advertising planning and execution for prime contractors working on UK Universities Procurement Consortia projects. The scope of work includes managing media buying, scheduling, and negotiations with various publishers and platforms, while utilizing specialized recruitment tools and media buying platforms in strict accordance with UK advertising standards. The primary deliverables for this engagement are the successful execution of recruitment campaigns and the provision of detailed placement reports. Managed by Southern Universities Management Services (SUMS) under NAICS code 541810, the contract was posted on October 22, 2026, with a response deadline set for February 19, 2027. This agreement focuses on optimizing the reach and effectiveness of educational staffing initiatives through strategic media placement and professional campaign management.

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DEADLINE

Education Recruitment Advertising and Resourcing Services

Solicitation # PFB4064 SU

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Southern Universities Management Services (SUMS)

POSTED

DEADLINE

Media Buying and Optimization ServicesThis subcontract for Media Buying and Optimization Services supports prime contractors on projects for Yorkshire Water Services Limited. The scope of work involves the development of comprehensive media strategies, the purchasing of advertising space across multiple channels, and the continuous optimization of spend to maximize reach and impact. To achieve these goals, the provider will utilize various media buying platforms and advanced ad-tech stacks. A critical requirement of the contract is the maintenance of high transparency regarding all investment decisions. The selected provider is responsible for delivering detailed media plans, placement schedules, and investment transparency reports to ensure accountability and performance tracking. The contract is categorized under NAICS code 541810 and was posted on October 22, 2026.

Yorkshire Water Services Limited

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DEADLINE

Brand and Creative Agency ServicesThis subcontract for Brand and Creative Agency Services supports prime contractors working on projects for Yorkshire Water Services Limited. The scope of work focuses on strategic and creative development for brand identity, corporate communications, and integrated marketing campaigns. A primary objective of these services is to create inclusive communications that promote environmental protection and water efficiency. The selected provider will utilize brand management tools and creative design software to deliver strategic marketing plans, brand guidelines, and various campaign creative assets. This engagement falls under NAICS code 541810 and is designed to ensure a cohesive brand presence and effective public outreach for the agency's initiatives.

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CM3601 Marketing Services

Solicitation # CM3601

Yorkshire Water Services Limited is establishing a flexible framework agreement, solicitation number CM3601, to secure qualified marketing services providers for integrated marketing and communications activity. The framework aims to support strategic objectives, enhance customer engagement, and promote environmental and public service priorities through a variety of channels. The scope is divided into two distinct lots: Lot 1 focuses on Brand and Marketing Services, including strategic planning, creative development, and content creation with an estimated value of 3.4 million GBP; Lot 2 covers Media Buying and Media Services, including strategy, planning, and optimization with an estimated value of 9.717 million GBP. The total estimated value of the framework is 14.25 million GBP, with a performance period running from April 30, 2027, to April 29, 2030. The procurement utilizes a competitive flexible procedure to appoint an unlimited number of suppliers. Once established, specific work packages and deliverables will be awarded via a combination of mini-competitions and a direct award taxi-rank system. Evaluation for award is based on a weighted criteria consisting of a Capability Questionnaire at 50 percent, Commercial Evaluation at 35 percent, and a Supplier Campaign Briefing at 15 percent. Appointed providers must demonstrate creative capability and strategic insight while ensuring all communications are inclusive and consistent with regulatory obligations. Lot 2 suppliers are specifically required to maintain high levels of transparency regarding media recommendations and investment decisions. All tenders must be submitted electronically via the SAP Ariba portal by November 13, 2026.

Yorkshire Water Services Limited

POSTED

1 day ago

DEADLINE

N/A

General Info

Agency

California State Lottery Commission

NAICS

541810 - Advertising Agencies

Place of Performance

CA, USA

Set-Aside

NONE

Documents

California State Lottery GenAI Impact Assessment Form

9 pages · supporting-document

High

GenAI Level 2 Provisions - Minimum Requirements

specifications

High

GenAI Level 3 Provisions - Full Requirements

specifications

High

RFP #R002925 Addendum 1 - Lead Marketing and Advertising Agency

amendment

High

RFP #R002925 Lead Marketing & Advertising Agency (Addendum 1)

amendment

High

RFP R002925 Lead Marketing and Advertising Agency - Q&A

q-and-a

High

California State Lottery Secure File Transfer Instructions

1 page · other

Medium

California State Lottery Proposed FY 2025-26 Budget

other

Low

FY 2025-26 Business Plan - California State Lottery Commission

other

Low

Government Contract Analysis

95 pages · other

Low

AI Contract Breakdown

Uniform Contract Format

Timeline

1 update

PhaseClosed

PostedJul 28

Solicitation

Notice updatedJul 28

The notice description changed.

Response DeadlineSep 24

Deadline has passed

Submission Closed

09/24/2025, 12:00:00 AM UTC

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Organization & Contact Information

AgencyCalifornia State Lottery Commission

Contacts1 person available

OfficeN/A

Organization / AgencyCalifornia State Lottery Commission

Office AddressN/A

Contacts

Ada Kwong

contact@example.gov

+1 (555) 000-0000

Full Description

This Request for Proposal (RFP) #R002925 (also referred to as a "solicitation") is for the California State Lottery (Lottery) to solicit proposals from qualified agencies to serve as the Lead Marketing & Advertising Agency responsible for the strategic planning, creative development, and implementation of the Lottery's consumer marketing initiatives to raise awareness, elevate brand perceptions, and maximize product sales to increase Lottery profits and contributions to California public schools. The Lottery will also consider proposals from partnerships and joint ventures; for example, a creative advertising agency and a media agency.

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