RECOVERY - MODIFICATION OF CONSTITUENT CONFERENCE PUBLIC RELATIONS SERVICES

This contract modification exercises an option to continue conference management services aimed at effectively leveraging resources to enhance outreach and education efforts while improving the Centers for Medicare & Medicaid Services (CMS) image at important public engagement events. The service supports alignment with CMS's major campaigns such as the Health Insurance Marketplace, SHOPs, ACA, HITECH, Fraud, Exchanges, Prevention, CHIP, and Quality initiatives, ensuring a strong return on investment. Additionally, it facilitates ongoing partner growth and incorporates regional events based on leadership requests to broaden CMS's engagement footprint. The contract falls under a Total Small Business Set-Aside and targets the NAICS code 541820, which relates to public relations services. It is managed by contracting officers at CMS with specified contacts for the Contracting Officer and Contract Specialist. The effort is positioned as strategic support to CMS’s communication and public relations goals, ensuring consistent, effective messaging that aligns with CMS’s key priorities and expanding partner engagement at both national and regional levels.