RECOVERY - R- TASK ORDER NOTICE. 2010 Census Partnerships Program Support - Expanded

The U.S. Census Bureau plans to issue a task order under its existing indefinite delivery, indefinite quantity (IDIQ) contract with True North Communications, d/b/a DraftFCB, Inc., to support the 2010 Census Partnerships Program. Funded through the American Recovery and Reinvestment Act (ARRA), this task order involves designing, developing, printing, shipping, and distributing additional promotional materials targeted especially toward hard-to-count populations. These materials will be integrated with the existing Communications Campaign’s messaging and branding and aligned with the campaign phases such as Awareness, Motivation, and Non-Response Follow-Up. This work builds upon an earlier task order (TO-008) which involved materials in multiple languages and for various audiences, expanding outreach efforts in cooperation with local, state, tribal, and community organizations to boost census participation. The decision to use the current contractor and contract is based on the contractor’s demonstrated capabilities, continuity of messaging, and the need to start work immediately. The contractual arrangements include fixed-price and materials-type line items, complying with federal acquisition regulations specific to ARRA funds. The contract was awarded competitively, ensuring efficiency and adherence to the required government standards. The main office for performance is in New York, with contracting officials based at the Department of Commerce Census office in Suitland, Maryland.