Region 7 Media Support

The National Highway Traffic Safety Administration (NHTSA) is an agency within the U.S. Department of Transporation whose primary mission is to reduce deaths, injuries, and economic losses resulting from motor vehicle crashes. This is accomplished by: - Setting and enforcing national safety performance standards for motor vehicles and equipment - Providing grants to state and local governments to enable them to conduct effective local highway safety programs - Marketing and promoting safety messages, campaigns and materials to various audiences aimed at raising awareness and influencing and sustaining positive traffic safety behaviors Research has demonstrated that increasing seat belts and preventing impaired driving is the most effective means to meet NHTSA's core mission. NHTSA estimates that increasing seat belt use can reduce crash fatalities by up to forty-five (45%) percent in cars and sixty (60%) percent in light trucks. Every one percent increase in seat belt use translates into 2.8 million more Americans buckled up, two hundred and fifty (250) additional lives saved and four thousand (4,000) fewer serious injuries annually. Impaired driving-related deaths account for thirty-two (32) percent of all traffic fatalities annually. Driving impaired is one of the most often committed crimes in America, affecting 1 in 3 citizens annually, resulting in 1 fatality every forty-eight (48) minutes, thirty (30) deaths every day and more than ten thousand and eight hundred (10,800) fatalities annually. Impaired motorcyclists account for twenty-nine (29) percent of all motorcyclist drivers involved in a fatality which is the single highest category of driver vehicle type involved in fatal crashes. Alcohol involvement also affected pedestrian fatalities which either for the driver or for the pedestrian was reported in forty-eight (48) percent of the traffic crashes that resulted in pedestrian fatalities. Based on over ten (10) years of research, NHTSA and its partners have determined that conducting traffic enforcement with highly visible publicity and advertising is the most effective way to influence audiences to buckle up and deter impaired driving. NHTSA's national communications plan supports the agency's policy and program priorities. High visibility enforcement (HVE) for seat belt use and impaired driving prevention is the cornerstone of the national plan. NHTSA recommends that States and local communities also implement HVE as the foundation of their communications efforts and build around their key enforcement periods. Based on numerous years of experience working at the national and state levels, NHTSA has developed recommendations for communications strategy and tactical plans for state and local partners to effectively promote traffic safety year-round. The objective of the contemplated contract is to provide communication support services for NHTSA Region 7, consisting of the following states: Arkansas, Iowa, Kansas, Missouri and Nebraska, to support seat belt and impaired driving program efforts as well as other priority highway safety programs. Solicitation Information: The Government contemplates the award of a single contract. The period of performance of the contract will not to exceed sixty (60) months. NO FURTHER PROCUREMENT INFORMATION IS AVALABLE AT THIS TIME.