Region 8 Media Contract

Synopsis: This is a Pre-Solicitation notice (synopsis) for Small Business Set-Aside procurement in accordance with FAR Part 5.203; to provide notice of the Government's proposed contract action listed herein. Introduction: The National Highway Traffic Safety Administration (NHTSA), of the United States Department of Transportation, is responsible for reducing the number of injuries and deaths on highways resulting from vehicle crashes. In support of this mission, and the Secretary of Transportation's emphasis on distracted driving NHTSA has a requirement to study the role distraction (both pedestrian and driver) plays in pedestrian-involved vehicle crashes. Background: The National Highway Traffic Safety Administration (NHTSA) is an agency within the U.S. Department of Transportation whose primary mission is to reduce deaths, injuries and economic losses resulting from motor vehicle crashes. This is accomplished by: Setting and enforcing national safety performance standards for motor vehicles and equipment; Providing grants to state and local governments to enable them to conduct effective local highway safety programs; Marketing and promoting safety messages, campaigns and materials to various audiences aimed at raising awareness and influencing and sustaining positive traffic safety behaviors. Research has demonstrated that increasing safety belts and preventing impaired driving is the most effective means to meet NHTSA's core mission. NHTSA estimates that increasing safety belts use can reduce crash fatalities by up to 45 percent in cars and 60 percent in light trucks. Every one percent increase in safety belt use translates into 2.8 million more Americans buckled up, 250 additional lives saved and 4,000 fewer serious injuries annually. Impaired driving-related deaths account for 42 percent of all traffic fatalities annually. Driving impaired is one of the most often committed crimes in America, affecting 1 in 3 citizens annually, resulting in 1 fatality every 30 minutes, 45 deaths every day and more than 13,000 fatalities annually. Based on ten (10) plus years of research, NHTSA and its partners have determined that conducting traffic enforcement with highly visible publicity and advertising is the most effective way to influence audiences to buckle up and deter impaired driving. NHTSA's national communications plan supports the agency's policy and program priorities. High Visibility Enforcement for safety belt use and impaired driving prevention is the cornerstone of the national plan. NHTSA recommends that States and local communities also implement HVE as the foundation of their communications efforts and build around their key enforcement periods. Based on numerous years of experience working at the national and state levels, NHTSA has developed recommendations for communications strategy and tactical plans for state and local partners to effectively promote traffic safety year round. Objective: The objective of these Contracts is to provide professional communication support for NHTSA Regional Office in Region 8, consisting of the following states: Colorado, Nevada, North Dakota, South Dakota, Utah and Wyoming, to support seat belt and impaired driving program efforts as well as other priority highway safety programs. Solicitation Information: The Government contemplates that a Time and Material type Contract with a period of performance not to exceed sixty (60) months will be awarded. The forthcoming solicitation and any related documents to this procurement will only be available electronically for download at https://www.fedbizopps.gov referenced by the solicitation number (DTNH22-13-R-00741). The anticipated issuance date of the forthcoming solicitation is on or about June 24, 2013. However, it is the Offeror's sole responsibility to monitor the Internet site for the release of the solicitation and amendments (if any). Potential Offerors will also be solely responsible for downloading their own copy of the solicitation and amendments (if any), as well as other related documents. NO FURTHER PROCUREMENT INFORMATION IS AVALABLE AT THIS TIME.