Retail Cannabis Public Education Media Campaign

The Virginia Cannabis Control Authority is soliciting proposals for a Retail Cannabis Public Education Media Campaign aimed at informing the public about the responsible use of retail cannabis in Virginia. The solicitation, numbered RFP-125114, was posted on July 27, 2026, with a firm deadline for responses on August 18, 2026. This effort is part of the state’s initiative to promote public awareness, safety, and compliance as cannabis retail operations expand across the commonwealth. The campaign will require strategic media planning and execution across multiple platforms to reach diverse audiences statewide, with a focus on evidence-based messaging that addresses health risks, legal boundaries, and youth prevention. The contract is being managed by the Virginia Cannabis Control Authority under its SLED classification, indicating it is aimed at state, local, or education entities as potential bidders. All campaign activities must be performed within Virginia, and the primary point of contact for inquiries is Elizabeth Reighard, reachable via email or phone. Prospective vendors are encouraged to review the full solicitation details on the official vendor portal to understand evaluation criteria, deliverables, timelines, and compliance requirements. The campaign must align with state regulations and public health priorities, emphasizing clarity, accessibility, and cultural relevance to ensure broad community engagement and behavioral impact.