Revised RFI - Air Force Medical Services (AFMS) Strategic Communication (SC), Marketing, and Outreach

Revised RFI: This RFI supersedes the revised RFI posted April 10, 2012,N65236_SNOTE_000460EA. Submissions are due nlt noon on the 8th of May 2012. The revision/change is in all CAPS under Paragraph (1). The Space and Naval Warfare Systems Center (SPAWARSYSCEN) Atlantic, Code6.3.2.0 is seeking additional information on services to develop an Air ForceMedical Services (AFMS) Strategic Communication (SC), Marketing, and Outreachfunction to provide (1) campaign plan development and execution, (2) executivelevel communication and marketing support, and (2) media, internet, and contenttechnology evaluation, services, and support. These SC support functions willenable the AFMS to increase access to approved information for beneficiariesand health teams; ensure superior care and support of the total force; improvepatient satisfaction and health outcomes; ensure a continuous increase in thevisibility of AFMS policies, programs, and strategies at all levels; andenhance the reputation of the AFMS mantra, "Trusted Care Anywhere". The SC elements will entail:(1) Material: must have the ability to evaluate, design, test, and integrateinnovative health website, social networking services, social media, virtualsupport group, and mobile medical applications, technologies, or services toencourage increased personalized and participatory care. SC WILL INCLUDE THE ABILITY TO HARVEST, STORE AND ANALYZE UNSTRUCTURED CONTENTFROM SOCIAL MEDIA, INCLUDING TRENDS, CONNECTIONS AND FLUCTUATIONS. BYLEVERAGING SOCIAL MEDIA CONTENT, AFMS SC WILL BE PROVIDED ACTIONABLE INSIGHTSTO AIDE AFMS IN IMPROVING PATIENT SELF-CARE. (2) Non-material: centralized communication, social marketing, and outreachefforts to include: employment of the social marketing campaign research,planning, implementation, and evaluation cycle; development of SC guidance andpolicies for 75 medical treatment facilities; monitoring and evaluation ofongoing social marketing and outreach campaigns which include digital healthcommunication channels to improve patient activation, change management,maximize implementation of new AFMS initiatives, reputation management, andprovide overall management and sustainment of the AFMS SC function. SUBMITTALS:The information received shall be reviewed to conduct objective, comparativeassessments and validation of commercial equipment and systems. This RFI is forINFORMATION GATHERING AND PLANNING PURPOSES ONLY, and SHOULD NOT be construedas a Request for Proposal (RFP) or solicitation of an offer. The GOVERNMENTDOES NOT INTEND TO AWARD A CONTRACT ON THE BASIS OF THIS RFI or otherwise payfor the information solicited. All information received will be treated aspublic knowledge; therefore, vendors should not submit proprietary informationin response to this RFI. SPECIFIC INFORMATION SOUGHT INCLUDES:1. Company information, including name, address, and URL. 2. Whether thecompany is a manufacturer, distributor, or service provider. 3. A point ofcontact for follow-up information, and the point of contact's phone number ande-mail address. 4. A description of up to 5 pages of capabilities andexisting or related products. 5. Any relevant cost information such aspurchase price and General Services Administration (GSA) schedule information. The word document with this same announcement is located on SSC LANT'Se-commerce web site https://e-commerce.sscno.nmci.navy.mil. If you encounterissues regarding access to the website, please contact the webmaster. Questions regarding the technical nature of this RFI should be addressed to Mr.Bob Rozar at contact@example.gov your non-technical, contract related, questions to Ms Paula Somers contact@example.gov. Interested parties may submit their responses directly to either of the POClisted above. Submissions are due nlt noon on the 8th of May 2012.