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RFP 26-027 Rebid 2 - Talent Booking Agency and Contracting Services

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26-027%20R2State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The 22nd District Agricultural Association is seeking qualified firms to provide Entertainment/Talent Buying and Contracting Services for the San Diego County Fair under solicitation number 26-027 R2. The contractor will be responsible for negotiating and securing artists and entertainers, managing all talent contracting activities, and acting as the primary liaison between the District and talent agents. The solicitation is non-exclusive, meaning the District retains the right to award one or multiple contracts and may also source similar services from other providers if deemed beneficial. Proposals must be submitted through the District’s e-Procurement Portal by the deadline of August 6, 2026, at 9:00 PM Pacific Time, with the request posted on July 22, 2026. Interested parties must register via the provided portal link to access full details and receive future updates. The place of performance is in San Diego, California, and all inquiries should be directed to Christeanna Wong at cwong@sdfair.com.

General Info

Seeking talent buyers for San Diego County Fair via e-portal by August 6, 2026, non-exclusive contracts possible.

Agency

California → 22nd DAAView Agency

NAICS

711410 - Agents and Managers for Artists, Athletes, Entertainers, and Other Public FiguresView NAICS

Place of Performance

San Diego, CA, USA

Set-Aside

NONE

Documents

(0)

No documents available

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Timeline

PhaseSolicitation
Posted

Solicitation

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Organization & Contact Information

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AgencyCalifornia → 22nd DAA
Contacts1 person available
OfficeN/A
Organization / Agency
California → 22nd DAA
View Agency Profile
Office AddressN/A
Contacts
Christeanna Wong

Full Description

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The 22nd District Agricultural Association (District) invites qualified firms to submit proposals for Entertainment/Talent Buying and Contracting Services. The District intends to award a single contract for professional services to a qualified contractor with demonstrated experience in talent buying, artist negotiations, and entertainment contracting for the San Diego County Fair. The selected contractor will provide services including, but not limited to, negotiating and securing artists and entertainers, coordinating talent contracting activities, and serving as the liaison between the District and talent agents. This solicitation is intended to establish a non-exclusive contract. The District reserves the right to award one or more contracts and may, at its sole discretion, procure similar or related services from other contractors, whether or not they are awarded under this solicitation, if determined to be in the best interest of the District. To obtain details and participate in the above-referenced solicitation and receive future bid notifications, click the following link to access our new e-Procurement Portal and register your account: https://procurement.opengov.com/portal/sdfair/projects/285689

Similar Contracts

Same NAICS industry code

NAICS: 711410
New
SLED
Talent Booking and Contracting Services: Rebid 2The 22nd District Agricultural Association, which owns and operates the Del Mar Fairgrounds, is seeking qualified vendors to provide talent booking and contracting services through solicitation 26-027 Rebid 2, with responses due by August 6, 2026. As a self-funded state entity overseen by a gubernatorially appointed board, the District manages over 300 acres of property including the main fairgrounds, the Del Mar Horsepark, and the Surf & Turf Recreation Facilities, hosting a wide array of year-round events such as the San Diego County Fair, live horse racing, concerts, trade shows, equestrian competitions, and community festivals. The Fair, which draws approximately one million attendees over its four-week summer run, is the region’s largest annual event and serves as a cultural and agricultural celebration rooted in tradition while embracing innovation. The District requires a partner to secure diverse, high-quality entertainment and performance talent across its venues, ensuring alignment with its mission of community connection, inclusivity, and exceptional guest experiences. All activities on District property fall under the jurisdiction of the California Coastal Commission and must comply with the Clean Water Act and the California Environmental Quality Act, requiring vendors to adhere to strict environmental and regulatory standards. The District’s operations include both internally produced events and third-party rentals, with key partners such as the Del Mar Thoroughbred Club and Legends catering services operating on-site. Vendors will interact with multiple stakeholders including the Director of Production, Henry Rivera, and the Procurement team, and must be prepared to deliver services that reflect the District’s core values of fun, A+ quality, integrity, respect, and service. The solicitation seeks a contractor capable of managing complex logistics, navigating regulatory compliance, and providing entertainment that enhances the region’s iconic summer fair and year-round programming while supporting the District’s vision to be San Diego’s premier destination for social interaction and cultural expression.
Production

POSTED

4 days ago

DEADLINE

in 11 days
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