NAICS 711410: Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures

NAICS 711410 — Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures — encompasses the professional representation and management services provided to public figures who engage in government-sponsored cultural, educational, or public outreach initiatives. This sector includes contract-based services such as talent booking, public appearances, media coordination, and strategic branding for performers, athletes, and influencers retained by federal entities to enhance community engagement, morale, recruitment, or civic education efforts. While not a traditional procurement category, this NAICS plays a specialized role in supporting public diplomacy, military wellness programs, national commemorations, and outreach campaigns conducted by agencies seeking to connect with diverse audiences through high-profile personalities. No contractor data is available for this NAICS code, indicating limited or fragmented contracting activity, with no dominant primes or small businesses emerging as consistent performers in government records. The competitive landscape is likely composed of niche talent agencies, boutique management firms, or specialized entertainment consultants operating under indirect or task-order-based arrangements rather than large, standalone contracts. No agency data is available, suggesting that procurement under this code is sporadic and decentralized. When activity does occur, it is typically tied to the Department of Defense’s Morale, Welfare, and Recreation programs, the National Endowment for the Arts, the U.S. Department of State’s cultural exchange initiatives, or public affairs divisions within civilian agencies. The market context reflects low opportunity density and high specialization. Contractors in this space must navigate unique compliance requirements around public image, ethical representation, and federal ethics rules governing gifts and compensation. Opportunities arise primarily through non-traditional channels such as interagency collaborations, event-specific task orders, or cultural partnership programs rather than open competitions. Success requires deep industry relationships and a nuanced understanding of federal public engagement frameworks.