This Solicitation opportunity from Maryland was posted on July 1, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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RFP# 92122 - Digital Advertising

Closed

BPM045111State & Local

Submission Closed09/25/2024, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810

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SLED

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Marketing, Advertising and Media Buying Services - Wirral Met College

Solicitation # PR-2016-0085

Wirral Metropolitan College is seeking a UK-based supplier to provide comprehensive marketing, advertising, and media buying services under solicitation PR-2016-0085. The primary objective is to support student recruitment, increase institutional awareness, and promote college courses through a variety of channels, including digital advertising, paid social media, outdoor advertising, radio, audio, and printed promotional materials. The scope of work encompasses the entire campaign lifecycle, including planning, media recommendations, buying, delivery, monitoring, optimization, and performance reporting. This procurement is specifically targeted toward small and medium-sized enterprises and voluntary, community, and social enterprises. The contract is estimated to have a total value of 92,000 GBP excluding VAT. It features an initial 12-month term starting November 16, 2026, with an option to extend for an additional 12 months until November 15, 2028, subject to budget availability and supplier performance. Tenders will be evaluated based on a weighted score of 70% for quality and 30% for price, with the award going to the compliant bidder achieving the highest combined score. Interested parties must submit a completed tender response workbook, including a common campaign scenario and pricing response, to the college by 12:00 noon GMT on November 6, 2026.

Wirral Metropolitan College

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DEADLINE

Traditional Media Buying and PlacementThis subcontract for Traditional Media Buying and Placement involves the procurement and strategic placement of advertisements to support recruitment projects for Wirral Metropolitan College. The selected provider will be responsible for identifying high-impact opportunities across outdoor, radio, and audio streaming platforms, negotiating the necessary media space, and managing the delivery of assets to media owners. The primary deliverables include confirmed media placements and detailed broadcast or display schedules. Eligible bidders must be UK-based businesses. The solicitation was posted on October 26, 2026, with a response deadline of November 6, 2026. This opportunity falls under NAICS code 541810 and is managed directly by Wirral Metropolitan College.

Wirral Metropolitan College

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DEADLINE

Digital Advertising and Paid Social Media ManagementThis subcontract for Digital Advertising and Paid Social Media Management supports student recruitment projects for Wirral Metropolitan College. The selected provider will be responsible for the planning, execution, and optimization of digital advertising campaigns, which includes developing media recommendations and managing ad placements across Google, Meta, and TikTok. Key deliverables include the launch of live digital ad campaigns and the provision of real-time performance reporting focused on reach and conversion metrics. Eligible bidders must be business operations based in the UK. The contract is categorized under NAICS code 541810 and requires the provider to work alongside prime contractors to ensure the success of the college's recruitment goals. Interested parties must submit their responses by the deadline of November 6, 2026.

Wirral Metropolitan College

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DEADLINE

Event Marketing and Promotion

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Digital Advertising and Social Media ServicesThis subcontract for Digital Advertising and Social Media Services involves the execution and management of digital advertising for prime contractors on Co-Ownership Housing media partnership projects. The scope of work includes managing paid social campaigns across Facebook, Instagram, and LinkedIn, as well as executing search engine marketing and PPC strategies. The provider will utilize Meta and Google Ads managers along with various SEO and SEM tools to perform optimization and A/B testing, ultimately delivering live campaigns and detailed performance analytics reports. The opportunity is categorized under NAICS code 541810 and is issued by Co-Ownership Housing. Interested parties should note that the solicitation was posted on October 26, 2026, with a response deadline set for November 23, 2026.

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Media Planning and Buying ServicesThis subcontract for Media Planning and Buying Services involves providing strategic planning and procurement of advertising space for prime contractors on Co-Ownership Housing media partnership projects. The selected provider will be responsible for developing comprehensive media strategies, negotiating rates, and purchasing advertising space across a diverse range of channels, including print, digital, radio, TV, and out-of-home platforms. To ensure effectiveness, the contractor must utilize specialized media buying software and audience analytics tools to deliver executed media plans and published campaigns. The opportunity is issued by Co-Ownership Housing under NAICS code 541810. Interested parties must submit their responses by the deadline of November 23, 2026. This engagement focuses on the end-to-end execution of advertising initiatives to support the agency's strategic communication goals.

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DEADLINE

T1053 - Media Partner Framework

Solicitation # T1053

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Environmental Program Outreach and CommunicationsThe Environmental Program Outreach and Communications subcontract, issued by W4LD USA Hecsa under the Department of Defense, focuses on the development and execution of multi-media outreach products. The primary objective is to support prime contractors in promoting technology projects for the US Army Corps of Engineers SERDP and ESTCP programs. The scope of work includes creating digital content, designing brochures, producing videos, and managing website updates using professional graphic design software and web content management systems. Qualified candidates must possess professional experience in marketing or communications to successfully deliver these high-impact promotional materials. The performance of this contract is centered in Washington. Interested parties should note the tight response window, with the opportunity posted on October 26, 2026, and a deadline for responses set for October 28, 2026.

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Traditional Media PlacementThe Traditional Media Placement subcontract for Multnomah County in Oregon focuses on the coordination and execution of non-digital advertising campaigns for prime contractors working on Health Department projects. The scope of work includes media buying and placement across various traditional channels, specifically targeting print publications, radio broadcasts, billboards, and public transportation advertising to ensure broad delivery of health-related messaging. This opportunity is categorized under NAICS code 541810. The solicitation was posted on October 23, 2026, with a response deadline set for November 26, 2026. Interested parties can find further details and submission guidelines through the provided SciQuest procurement portal.

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Digital Media & Social AnalyticsThis subcontract for Digital Media and Social Analytics supports prime contractors on Health Department projects for Multnomah County in Oregon. The scope of work involves the comprehensive management and execution of social media campaigns and paid digital advertising across major platforms including Facebook, Instagram, YouTube, and Twitter. Additionally, the contractor is responsible for purchasing paid searches and display advertising on third-party websites while utilizing digital analytics tools to optimize performance. The selected provider will be expected to deliver live campaigns and detailed performance reports to track effectiveness. This opportunity falls under NAICS code 541810 and was posted on October 23, 2026, with a response deadline of November 26, 2026. Interested parties can find further details through the provided SciQuest procurement portal.

POSTED

DEADLINE

Health Department Promotions Campaigns, Graphic Design, PSA/Commercial filming, script development

Solicitation # RFPQ-41-2027

The Multnomah County Health Department (MCHD) issued Request for Programmatic Qualifications RFPQ-41-2027 to establish a pool of qualified agencies, community-based organizations, and individuals to provide comprehensive communications services. The goal is to partner with vendors to promote the health and wellbeing of Multnomah County residents through various service categories, including communications strategy, digital and social media management, traditional media placement, and visual and video production. A significant emphasis is placed on culturally specific outreach, requiring the development of linguistically appropriate assets to reach priority populations. This is a two-step qualification process rather than a direct contract award. Proposers must be legal entities registered in Oregon and must score at least 70 percent to enter the vendor pool, with evaluations weighted toward programmatic questions and organizational infrastructure at 75 percent and responsible business practices, specifically culturally responsive services, at 25 percent. Once qualified, vendors remain in the pool for five years and may be awarded contracts ranging from one to five years through a separate allocation process. Proposals must be submitted via the Multco Marketplace Supplier Portal by the specified deadline, with a strong encouragement for participation from minority-owned, women-owned, and emerging small businesses.

Multnomah County

POSTED

5 days ago

DEADLINE

in about 2 months

General Info

Agency

University of Maryland Global Campus

NAICS

541810 - Advertising Agencies

Place of Performance

MD, USA

Set-Aside

NONE

Documents

RFP 92122 - Digital Advertising

rfp

High

RFP 92122 Digital Advertising - Addendum #1 Q&A

amendment

High

RFP 92122 Digital Advertising - Addendum #2

amendment

High

AI Contract Breakdown

Uniform Contract Format

Timeline

1 update

PhaseClosed

PostedJul 1

Solicitation

Deadline changedJul 1

Response deadline changed from Jul 23, 2024 to Sep 25, 2024.

Response DeadlineSep 25

Deadline has passed

Submission Closed

09/25/2024, 12:00:00 AM UTC

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Organization & Contact Information

AgencyUniversity of Maryland Global Campus

Contacts1 person available

OfficeN/A

Organization / AgencyUniversity of Maryland Global Campus

Office AddressN/A

Contacts

Eric PFISTER

contact@example.gov

Full Description

The University of Maryland Global Campus (UMGC) is soliciting proposals from experienced firms to provide Digital Advertising services to include digital campaign services, native content services, reporting and adjustment requirements, and digital advertising SEO management services with focus around targeted market geographies related to search terms in the veteran and military education/college category. All questions related to Solicitation 92122 are to be submitted to the Issuing Office contact@example.gov and contact@example.gov no later than 12:00 noon ET on July 12, 2024. Please read the document carefully prior to submitting questions. Technical and Price Proposals are due no later than 2:00 PM ET on July 23, 2024. Please read the directions carefully for electronic submissions to Bid Locker. Firms must be registered on Bid Locker prior to uploading Proposals.Proposers are to contact the Issuing Office with their intent of responding in order to be added to the Proposers List.Please monitor eMMA for future addendums and correspondence related to this Solicitation.