Science to Practice: Developing and Testing a Marketing Strategy for Preventing Alcohol-related Problems in College Communities

The Centers for Disease Control and Prevention (CDC), Coordinating Center for Environmental Health and Injury Prevention, National Center for Injury Prevention and Control (CCEHIP/NCIPC) intends to award a sole source, 44 month firm fixed price contract in accordance with FAR Part 15 - Contracting by Negotiation, to Pacific Institute for Research and Evaluation (PIRE), Prevention Research Center, 1995 University Avenue, Suite 450, Berkeley, CA 94704. PIRE is the only vendor developing and testing a marketing strategy for preventing alcohol-related problems in college communities. CDC anticipates soliciting and negotiating with only one source under the statutory authority 10 U.S.C. 2304(c)(1) permitting other than full and open competition in accordance with Federal Acquisition Regulation (FAR) Part 6.302-1 - Only one responsible source and no other supplies or services will satisfy agency requirements. The purpose of this acquisition is to systematically develop and test a strategy to market a comprehensive, community environmental prevention program, the Safer California Universities Project, that has demonstrated efficacy in reducing intoxication and alcohol-impaired driving among college students. The Safer Universities project combines alcohol management policies and enforcement with a publicity campaign targeting student drinking at private parties in homes and apartments (including fraternity and sorority houses) in the college community. The proposed approach for developing and testing the marketing strategy is broadly based on work by the CDC (Sogolow, Sleet, Saul, 2007), the NIH and health communication theorists such as Maibach and Bloodgood, (2006) who argue persuasively on behalf of using a marketing approach to move an evidence-based strategy to adoption by a wide audience. The scope of work involves furnishing all the necessary personnel, facilities, supplies, and equipment required to systematically develop and test a marketing strategy for a comprehensive, community-based environmental prevention program that has proven effective in reducing intoxication and alcohol-impaired driving among college students as described in the Technical Requirements. CDC believes that PIRE is the only source available to provide these services that meets mission critical requirements. This notice of intent is not request for proposal. A determination to compete this procurement based on a response to this notice is solely within the discretion of the Government. This procurement is not set-aside for small business. The NAICS Code for this requirement is 541910. Interested parties who believe they possess the capability to satisfy this requirement should submit a capability statement demonstrating their ability to meet this requirement. All responses must be sent in writing to Mr. Michael E. Allen via email to MEAllen@cdc.gov including the reference number 2009-N-11290 in the subject line, no later than 2:30 PM, Eastern Standard Time, on June 12, 2009.