Seafood Nutrition Partnership

The Florida Department of Agriculture and Consumer Services intends to enter into a single-source sponsorship agreement with the Seafood Nutrition Partnership to support the Walmart - Seafood Nutrition Partnership “Fall In Love With Seafood” campaign, leveraging Walmart Connect’s proprietary omnichannel media network to reach over 150 million U.S. customers weekly through integrated digital, print, and television marketing. This procurement is justified under Florida Statutes 120.57(3), 287.057(3), and 570.07(20), and Rule 60A-1.045 of the Florida Administrative Code, due to the unique and unmatched access Walmart Connect provides to a closed-loop customer network, which cannot be replicated by any other vendor. No competitive solicitation is being conducted, and no evaluation factors, weights, or scoring criteria are applicable, as the award is based solely on the singular capability of the designated source. The campaign’s deliverables include a custom consumer communications toolkit and coordinated brand promotion activities, all aligned with state regulatory requirements and departmental oversight. The period of performance runs from the execution of the agreement through June 30, 2027, with performance officially based in Florida and services delivered nationwide through Walmart’s platform. The estimated contract value falls between $150,000 and $300,000, though no detailed line-item pricing or cost structure is provided. No packaging, marking, inspection, or acceptance requirements exist, as the procurement is for promotional services rather than physical goods. Submission of information by prospective vendors must be directed to Edward Rondeau at Procurement@FDACS.gov by August 11, 2026, using the attached PUR 7776 form, which outlines the intended single-source purchase. No Unique Entity ID, CAGE code, socioeconomic certifications, or affirmative representations are required or included in the documentation, and there are no identified Contracting Officer’s Representatives, technical representatives, or formal invoicing procedures specified. The agreement operates under statutory authority for agricultural promotion and does not involve standard federal acquisition regulation clauses or military standards.