Seeking Radio/Digital Advertising Services

The Department of Veterans Affairs, through the 247-NETWORK Contract Office 7, is seeking radio and digital advertising services under a Total Small Business Set-Aside (FAR 19.5) solicitation numbered 36C24726Q0559, posted on June 3, 2026, with responses due by June 8, 2026. The contract is structured as a Firm-Fixed Price Indefinite Delivery/Indefinite Quantity (IDIQ) with a base performance period of three months and potential for task order extensions up to 12 months each, to be issued by a Contracting Officer’s Representative authorized to approve advance cost estimates. Services are to be performed primarily in Charleston, South Carolina, serving the Ralph H. Johnson VA Medical Center, and include full-cycle advertising development and execution encompassing owned radio space, digital campaigns, geo-fencing, retargeting, contextual targeting, and mobile advertising, all delivered in high-definition formats with strict adherence to industry standards. The contractor must provide a full-time dedicated account representative and technical support, with all creative assets, data, and deliverables becoming the sole property of the U.S. Government with unlimited rights, while also complying with federal records management laws, including the Privacy Act of 1974, the Federal Records Act, and NARA regulations under 36 CFR. The solicitation emphasizes creative quality, technical equipment capability, and overall service breadth—including in-house advertising expertise, graphic design, photographic capability, and ownership of outdoor billboard space—as evaluation criteria, with award expected to result from a trade-off methodology rather than lowest price technically acceptable. Contractors must self-certify as small businesses, with no other socioeconomic preferences specified, and all subcontractors require prior Contracting Officer approval along with full flowdown of obligations related to data protection, records handling, and compliance with VA Form 10-3203 for the use of veteran imagery. No physical packaging or delivery requirements apply, as the contract concerns only services and digital deliverables. Security protocols mandate administrative, technical, and physical safeguards to protect non-public information, with immediate reporting required for any unauthorized access, use, alteration, or destruction of records. Contractors are prohibited from retaining, disseminating, or selling any deliverables containing protected or exempted information, and all personnel must complete initial and annual VA-provided records management training. Submission is by email only, with no formal proposal format, page limits, or file