Signage Marketing and Advertiser Outreach

The contract seeks to engage a contractor for proactive marketing and advertiser outreach to promote the Texas Department of Transportation’s LOGO, MSAGS, and TODS signage programs to commercial entities including hotels, restaurants, and tourist attractions. The goal is to increase participation and revenue by encouraging private businesses to advertise on highway signage located across the state, leveraging high-traffic exposure to enhance visibility and brand recognition. The contractor will be responsible for identifying, contacting, and cultivating relationships with potential advertisers, developing targeted promotional strategies, and ensuring compliance with state guidelines and program standards. The solicitation is classified as a subcontract under NAICS code 541810, which pertains to advertising services, and is posted on the Texas SmartBuy portal with a response deadline of August 28, 2026. The contracting entity is the Texas Department of Transportation, operating under the state of Texas, and the work is expected to be performed statewide without a specified physical location. There is no set-aside designation, meaning the contract is open to all eligible vendors regardless of business size or ownership status. Interested parties must submit proposals by the stated deadline to be considered for award and are expected to demonstrate experience in commercial advertising outreach, state government procurement familiarity, and a clear understanding of transportation-related signage programs.