This Government Contract opportunity from Pennsylvania was posted on March 6, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Strategic Communication & Brand Strategy
Contract Overview
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AI Contract Overview
The contract seeks to develop comprehensive brand positioning, messaging frameworks, and long-term communication strategies specifically for Washington blueberries in the markets of Indonesia and Thailand. The work will focus on crafting culturally relevant and impactful communication plans that build awareness, drive consumer preference, and establish a sustainable market presence for the product in these key Southeast Asian countries. The project requires deep market insights, strategic storytelling, and an understanding of local consumer behaviors to ensure the brand resonates effectively across both nations. This is a subcontract under the U.S. Department of Agriculture with a NAICS code of 541840, indicating it falls under advertising and related services. The solicitation was posted on March 6, 2024, with a response deadline of April 17, 2024. The place of performance and agency office details are not specified, but the work is intended to support agricultural export goals through strategic communications. The contract aims to elevate the visibility and perceived value of Washington blueberries in international markets, requiring a vendor with proven expertise in cross-cultural marketing and agricultural brand building.
General Info
Place of Performance
WA, USASet-Aside
Documents
This scope was carved out of 2024-6.
The full solicitation package (6 documents), including the RFP, is on the prime solicitation, not on this scope.
WA Blueberry Commission International Marketing & Promotion
AI Contract Breakdown
Uniform Contract FormatNo documents to break down
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Timeline
Submission Closed
Organization & Contact Information
Full Description
Earlier notices in this NAICS code
Posted before this notice, open and closed
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