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Strategic Messaging and Brand Framework Consultant

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State & Local

Contract Overview

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The Strategic Messaging and Brand Framework Consultant subcontract supports prime contractors on Office of Coastal Zone Management Program projects in Springfield, Illinois. The selected consultant will conduct discovery and assessment activities, including auditing existing communications materials, facilitating stakeholder interviews, and leading focus groups to review strategic plans. The primary objective is the development of a core identity and messaging framework that includes positioning statements, mission and vision articulation, and tailored messages for priority audiences. Final deliverables consist of a comprehensive summary report and an approved messaging framework to guide the program's strategic communications.

General Info

Consultant will develop a strategic messaging and brand framework for Illinois coastal programs.

Agency

Illinois → Office of Coastal Zone Management ProgramView Agency

NAICS

541613 - Marketing Consulting ServicesView NAICS

Place of Performance

Springfield, IL, 62702, USA

Set-Aside

NONE

Documents

This scope was carved out of NA24NOSX419C0022.

The full solicitation package (3 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

26-422DNR-WTRRE-B-51253 | OWR Coastal Management Communications Update

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Timeline

PostedFeb 26

subcontract

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Organization & Contact Information

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AgencyIllinois → Office of Coastal Zone Management Program

ContactsNo contacts available

OfficeN/A

Organization / Agency

Illinois → Office of Coastal Zone Management Program

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Office AddressN/A

ContactsNo contact information available

Full Description

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Performs discovery, assessment, and strategic development of core identity and messaging for prime contractors on Office of Coastal Zone Management Program projects. Audits existing communications materials, facilitates stakeholder interviews and focus groups, and reviews strategic plans. Develops a core messaging framework including positioning statements, mission/vision articulation, and priority audience messages. Delivers a summary report and approved messaging framework.

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Solicitation # 26-422DNR-COSTZ-B-51231

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