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Market Research and Studies Survey Services

Active
H9821025RE012Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The Defense Human Resources Activity (DHRA) is preparing to issue a solicitation for a single award Indefinite Delivery, Indefinite Quantity (IDIQ) firm fixed price contract to support the Joint Advertising, Market Research and Studies (JAMRS) program under the Office of People Analytics. The contract will be awarded through full and open procedures and is expected to span a five-year ordering period. The solicitation is anticipated to be released on or about May 15, 2025, with contract award planned for the first quarter of Fiscal Year 2026. The contract will follow acquisition guidelines consistent with FAR Part 12 and Part 15. The requirement focuses on comprehensive knowledge-based survey services, market research, and personnel analytics related to military recruiting and the personnel life-cycle. Tasks include designing and implementing complex surveys, analyzing quantitative and qualitative data, integrating multi-source data, and applying both traditional and advanced analytics such as data science techniques. The contractor will produce research reports, conduct segmentation and target market identification, and respond to ad-hoc recruiting and personnel research requests. Subject matter experts will provide consultation on military career decision making and behavior. The work will be performed by the Defense Human Resources Activity, located in Alexandria, VA, and corresponds to NAICS code 541720. Key government contacts for this solicitation include Courtney Fluellen and Ralph Neely.

General Info

Five-year IDIQ contract for military recruiting surveys, analytics, and market research support.

Agency

Department Of Defense → Defense Human Resources Activity

NAICS

541720 - Research and Development in the Social Sciences and Humanities

Place of Performance

VA, 22315, USA

Set-Aside

NONE

Documents

0

No documents available

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Timeline

PhasePresolicitation
Posted

Presolicitation

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Organization & Contact Information

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AgencyDepartment Of Defense → Defense Human Resources Activity
Contacts2 people available
OfficeALEXANDRIA, VA, 223504000, USA
Organization / AgencyDepartment Of Defense → Defense Human Resources Activity
Office AddressALEXANDRIA, VA, 223504000, USA
Contacts
Courtney Fluellen
contact@example.gov
Ralph Neely
contact@example.gov

Full Description

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The Defense Human Resources Activity (DHRA), on behalf of the Joint Advertising, Market Research and Studies (JAMRS) program of the Office of People Analytics (OPA) intends to issue a solicitation using full and open procedures in accordance with (IAW) FAR Subpart 6.1, which will result in a contract award utilizing procedures at FAR Part 12 and FAR Part15. CONTRACT TYPE: Single Award Indefinite Delivery, Indefinite Quantity (IDIQ), Firm Fixed Price (FFP) Requirements Contract PERIOD OF PERFORMANCE: The anticipated period of performance is a five-year ordering period. SOLICITATION RELEASE: The Government anticipates release of the solicitation for this requirement to SAM.gov on or about May 15, 2025, with an estimated contract award during the 1st quarter of Fiscal Year (FY) 2026. DESCRIPTION OF SUPPLIES/SERVICES: This requirement is to perform knowledge-based Survey Services as well as Market Research and Personnel Analytics. The work involves multi-method personnel research, survey design and implementation, analysis and interpretation of quantitative and qualitative complex survey data within the context of the Military recruiting and personnel life-cycle environment, multi-source data integration, utilizing traditional and modern advanced analytics to include data science, production of research reports, segmentation, identifying target markets, fulfilling military service specific ad-hoc recruiting and personnel research requests, and consultation from subject matter experts in career decision making and career related behaviors in the Military context. .

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