The Loop Dallas Wayfinding & Signage Program - Request for Proposals

The Loop Dallas, operating as the Circuit Trail Conservancy, has issued Request for Proposals RFP-2026-0001 to secure a multidisciplinary team for the development of a comprehensive Wayfinding and Signage Program for its 50-mile trail network. The project aims to establish a unified visual identity and an intuitive navigation system that connects neighborhoods, parks, cultural destinations, and transit throughout Dallas. The selected consultant will be responsible for delivering a wayfinding master plan, signage hierarchy, graphic standards, content strategy, and placement guidelines, while ensuring all designs meet ADA accessibility requirements and prioritize multi-modal transportation safety. The scope also includes providing material and fabrication recommendations, digital integration opportunities, and long-term maintenance guidelines. Proposals and design competition entries are due by October 30, 2026, with the final consultant selection expected by November 25 and contract execution by December 21, 2026. Award decisions will be based on the best overall value rather than the lowest cost, with significant weight placed on the firm's experience with large-scale wayfinding, project methodology, and the quality of the design competition submittal. Evaluation criteria include the team's qualifications, understanding of project goals, and implementation strategy. While a comprehensive fee proposal is required, the final contract type, duration, and specific fees will be determined during the negotiation phase. Qualified firms are encouraged to demonstrate expertise in multi-jurisdictional coordination and public realm environments, with a preference for membership in the Society of Experiential Graphic Design.