This Solicitation opportunity from Nebraska was posted on March 24, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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To develop and execute a media strategy that enhances awareness of the institution and drives prospective student leads to specific units, and programs, while strengthening the overall reputation of the University of Nebraska at Omaha, with a targeted app

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4052-24-8014State & Local

Submission Closed04/24/2025, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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AI Contract Overview

The University of Nebraska at Omaha is seeking a qualified agency to develop and implement a comprehensive media strategy aimed at increasing awareness of the institution and generating prospective student leads for specific academic units and programs. The primary goal is to enhance the university’s reputation as a leading metropolitan research university while targeting key audiences through a variety of marketing channels, including digital advertising, social media, traditional media, and public relations efforts. The contract emphasizes a strategic, targeted approach to elevate the university’s visibility both locally and nationally, ultimately supporting its mission to transform lives and promote social and economic mobility. The solicitation, identified as number 4052-24-8014, was posted on March 24, 2025, with a response deadline of April 24, 2025. The contract size ranges from $500,000 to $2,000,000, and the project is managed by the Office of Strategic Marketing and Communications at UNO. Interested vendors are encouraged to submit questions by April 8, 2025, and to contact Michael Hendrickson for further inquiries. The contract aligns with the university’s broader strategic goals of public engagement, reputation management, and student recruitment, utilizing a multifaceted media approach to strengthen UNO’s position as a distinguished urban research university committed to community impact and educational excellence.

General Info

Agency

The University of Nebraska-Lincoln

NAICS

561330 - Professional Employer Organizations

Place of Performance

NE, USA

Set-Aside

NONE

Documents

University of Nebraska at Omaha Media Strategy RFP (4052-24-8014)

rfp

High

AI Contract Breakdown

Uniform Contract Format

Timeline

PhaseClosed

PostedMar 24

Solicitation

Response DeadlineApr 24

Deadline has passed

Submission Closed

04/24/2025, 12:00:00 AM UTC

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Organization & Contact Information

AgencyThe University of Nebraska-Lincoln

Contacts1 person available

OfficeN/A

Organization / AgencyThe University of Nebraska-Lincoln

Office AddressN/A

Contacts

Michael HendricksonConfidentiality Agreement Coordinator

contact@example.gov

Full Description

I. UNIVERSITY OF NEBRASKA AT OMAHA OVERVIEW The University of Nebraska at Omaha is recognized as the premier Metropolitan University throughout the United States and the world. As both a Metropolitan University of distinction and a Carnegie Doctoral Research institution, the University of Nebraska at Omaha (UNO) transforms and improves the quality of life locally, nationally, and globally. UNO is an urban public research university educating people of the world. We innovate for the public good through pragmatic and impactful research and discovery. We advance the social and economic mobility of our learners and serve our communities. We assume responsibility for workforce and economic development within our state and beyond. We devote each day to transforming lives. II. OFFICE OF STRATEGIC MARKETING AND COMMUNICATIONS (MARCOMM) The Office of Strategic Marketing and Communications protects the UNO brand and advances our reputation as a leading public research institution and urban metropolitan university of distinction. Working collaboratively through effective marketing, communication and events, we inform the campus community, enhance public perception, and cultivate excitement among internal and external audiences. The MarComm Marketing and Brand Management team works to cultivate public awareness of UNO on campus and in our community by way of dynamic publications, out of home advertising, traditional and streaming audio and video, targeted digital advertising, coordinated organic social media, internal/external communications, and media relations. III. OBJECTIVE While the specifics of each project may vary, the agency's overall objective should be to develop and execute a media strategy that enhances awareness of the institution and drives prospective student leads to specific units, and programs, while strengthening the overall reputation of the University of Nebraska at Omaha, with a targeted approach to key audiences.
Questions due 4/8/25 by 11:59pm. Questions may be submitted in the Questions tab (only) until the question cutoff date. NOTE THE CLOSING DATE AND TIME. The system will not allow bids after the cutoff time. Please contact Michael Hendrickson with any questions.

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