Traditional Media and Print Advertising

This contract involves managing the placement and purchase of traditional advertising mediums such as radio, television, billboards, and print media throughout California to support recruitment efforts for the California Army National Guard. The scope focuses on driving recruitment campaigns specifically within the state, utilizing diverse traditional marketing channels to maximize outreach and engagement. The contract is a subcontract opportunity designated under the Women-Owned Small Business (WOSB) set-aside program, encouraging participation from eligible firms in this category. It falls under NAICS code 541830, which corresponds to advertising agencies. The Department of Defense, specifically the W7MX Uspfo Activity Ca Arng, is the contracting agency responsible for this procurement. The place of performance is indicated as Roseville, California, and the opportunity was posted in early May 2026 with responses due by late May 2026.