Traditional Media and Print Advertising

The contract under the title Traditional Media and Print Advertising is a WOSB-subcontract opportunity issued by the Department of Defense through the W7MX Uspfo Activity Ca Arng, aimed at managing the placement and media buying of traditional advertising channels including radio, television, billboards, and print media exclusively across California to support CAARNG recruitment efforts. The solicitation is open to Women-Owned Small Businesses as defined by the NAICS code 541830, which pertains to advertising services, and requires proposals to be submitted no later than May 20, 2026, with the opportunity posted on May 7, 2026. The primary place of performance is designated as Roseville, California, though exact details regarding delivery or service locations are not specified beyond the state-wide scope. This effort requires the successful vendor to strategically plan and execute media campaigns across multiple traditional platforms to maximize reach and engagement with target audiences in support of recruitment goals, demonstrating expertise in state-specific media markets and compliance with federal contracting standards. While the contract does not specify a monetary value or detailed performance metrics, the emphasis on media placement and buying indicates that the selected contractor will be responsible for negotiations with media outlets, scheduling, creative integration, and performance tracking to ensure campaign effectiveness. All administrative and operational duties must align with the Department of Defense’s requirements, and the subcontract must adhere to WOSB eligibility and reporting obligations throughout the award period.