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This Government Contract opportunity from Bbg United States Agency For Global Media was posted on October 3, 2022. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Awarded
I823-22-PR-00016Federal

Contract Overview

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The United States Agency for Global Media has awarded a non-competitive contract to Similarweb for the provision of web analytics services. This partnership allows the agency to collect competitor site analytics and behavioral trends for news and entertainment sites across key markets. A critical component of the agreement is the integration of an application programming interface, which enables the agency to merge Similarweb data with its own internal data warehousing solution to analyze performance across websites, applications, social media, and survey data. The contract, identified by solicitation number I823-22-PR-00016, was awarded under the authority of FAR 13.106-1(b)(1)(i) because Similarweb was determined to be the only source capable of meeting the government's specific requirements for inferenced site monitoring. Managed by the Office of Contracts in Washington, DC, the engagement falls under NAICS code 541511 and focuses on enhancing the agency's ability to identify and produce impactful content through detailed competitor metrics.

General Info

Contract Value

$98,450

NAICS

541511 - Custom Computer Programming Services

Place of Performance

Washington, DC, 20237, USA

Set-Aside

NONE

Award Issued Date

Documents

0

No documents available

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Timeline

PhaseAwarded
Posted

Award Notice

Awarded

Contract was awarded

Submission Closed

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Organization & Contact Information

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AgencyBbg United States Agency For Global Media → Office Of Contracts
ContactsNo contacts available
OfficeWASHINGTON, DC, 20237, USA
Office AddressWASHINGTON, DC, 20237, USA
ContactsNo contact information available

Full Description

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Similarweb enables USAGM to collect competitor site analytics for all competitor URLs. Using a combination of various inferencing techniques, SimilarWeb provides behavioral trends and user metrics for news and entertainment sites to inform USAGM/networks of impactful content in key markets. The platform also provides an application programing interface (API) that allows USAGM to plug Similarweb data into the Agency's data warehousing solution to relate competitor site performance to numerous other owned data assets (site, app, social media, and survey data). SimilarWeb was the only source that either appeared as a result for inferenced (unowned) site monitoring or was the sole vendor to match the criteria of the government. Therefore, the contract action was not awarded competitively, Authority Cited: FAR 13.106-1(b)(1)(i): Only one source reasonably available.

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