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NAICS Code· 446120

NAICS 446120: Cosmetics, Beauty Supplies, and Perfume Stores

NAICS 446120 - Cosmetics, Beauty Supplies, and Perfume Stores covers the retail sale of beauty products, skincare, fragrances, and cosmetic supplies. This industry encompasses the distribution of personal care items and specialized beauty products through storefronts or direct-to-consumer channels.

1
Active Contracts
1
Median Bidders per Award
+0.0%
YoY Growth

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 446120.

AI Industry Description

NAICS 446120 - Cosmetics, Beauty Supplies, and Perfume Stores covers the retail sale of beauty products, skincare, fragrances, and cosmetic supplies. This industry encompasses the distribution of personal care items and specialized beauty products through storefronts or direct-to-consumer channels. ...

NAICS 446120 - Cosmetics, Beauty Supplies, and Perfume Stores covers the retail sale of beauty products, skincare, fragrances, and cosmetic supplies. This industry encompasses the distribution of personal care items and specialized beauty products through storefronts or direct-to-consumer channels. In the government contracting landscape, this code typically applies to the procurement of hygiene and personal care supplies for military personnel, government employees, or specialized medical and wellness programs within federal facilities.

Competition

How many companies historically bid on federal awards in NAICS 446120, from bidder counts reported on USAspending.

Usually Single-Bid

Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 282 reported awards

Median Bidders

1

Per reported award, all-time

Single-Bid Awards

76%

Share of reported awards with one bidder

10+ Bidder Awards

1%

Share of reported awards with 10+ bidders

Reported Awards

0

98% of 288 total awards

How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.

Industry FamilyCompetitionMedian BiddersSingle-BidBidder MixReported Awards
446120This Code
Cosmetics, Beauty Supplies, and Perfume Stores
Usually Single-Bid176%
28298% of 288
44612NAICS Industry
Usually Single-Bid176%
28298% of 288
4461Industry Group
Usually Single-Bid170%
17,18094% of 18,252
446Subsector
Usually Single-Bid170%
17,18094% of 18,252
44Sector
Retail Trade
Moderate Competition336%
687,08021% of 3,317,232

Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.

Related NAICS Codes

Industries similar to Cosmetics, Beauty Supplies, and Perfume Stores, by shared sector, subsector, and industry group.

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NAICS 446120 FAQ

Frequently Asked Questions

NAICS code 446120 stands for Cosmetics, Beauty Supplies, and Perfume Stores. It is a North American Industry Classification System code used by the federal government to classify business activity for procurement and contracting purposes.

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