NAICS 446120: Cosmetics, Beauty Supplies, and Perfume Stores
NAICS 446120 - Cosmetics, Beauty Supplies, and Perfume Stores covers the retail sale of beauty products, skincare, fragrances, and cosmetic supplies. This industry encompasses the distribution of personal care items and specialized beauty products through storefronts or direct-to-consumer channels.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 446120.
AI Industry Description
NAICS 446120 - Cosmetics, Beauty Supplies, and Perfume Stores covers the retail sale of beauty products, skincare, fragrances, and cosmetic supplies. This industry encompasses the distribution of personal care items and specialized beauty products through storefronts or direct-to-consumer channels. ...
NAICS 446120 - Cosmetics, Beauty Supplies, and Perfume Stores covers the retail sale of beauty products, skincare, fragrances, and cosmetic supplies. This industry encompasses the distribution of personal care items and specialized beauty products through storefronts or direct-to-consumer channels. In the government contracting landscape, this code typically applies to the procurement of hygiene and personal care supplies for military personnel, government employees, or specialized medical and wellness programs within federal facilities.
Competition
How many companies historically bid on federal awards in NAICS 446120, from bidder counts reported on USAspending.
Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 282 reported awards
Median Bidders
1
Per reported award, all-time
Single-Bid Awards
76%
Share of reported awards with one bidder
10+ Bidder Awards
1%
Share of reported awards with 10+ bidders
Reported Awards
98% of 288 total awards
How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.
| Industry Family | Competition | Median Bidders | Single-Bid | Bidder Mix | Reported Awards |
|---|---|---|---|---|---|
446120This Code Cosmetics, Beauty Supplies, and Perfume Stores | Usually Single-Bid | 1 | 76% | 28298% of 288 | |
44612NAICS Industry | Usually Single-Bid | 1 | 76% | 28298% of 288 | |
4461Industry Group | Usually Single-Bid | 1 | 70% | 17,18094% of 18,252 | |
446Subsector | Usually Single-Bid | 1 | 70% | 17,18094% of 18,252 | |
44Sector Retail Trade | Moderate Competition | 3 | 36% | 687,08021% of 3,317,232 |
Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.
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