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NAICS Code· 444110

NAICS 444110: Home Centers

This industry comprises establishments generally known as home centers primarily engaged in retailing a general line of new home repair and improvement materials and supplies, such as lumber, plumbing goods, electrical goods, tools, housewares, hardware, and lawn and garden supplies, with no one merchandise line predominating. Cross-References.Show more

NAICS 444110 – Home Centers covers retail establishments that offer a broad array of building materials, tools, hardware, and home improvement products directly to consumers and institutional buyers. These facilities typically operate as big-box retailers with extensive inventory spanning lumber, plumbing fixtures, electrical supplies, paint, landscaping materials, and DIY equipment.

3
Active Contracts
$369.4M
Total Obligations (12mo)
158.0K
Awarded Contracts (12mo)
5
Contractors Awarded (12mo)
22
Median Bidders per Award
+10.9%
YoY Growth

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 444110.

AI Industry Description

NAICS 444110 – Home Centers covers retail establishments that offer a broad array of building materials, tools, hardware, and home improvement products directly to consumers and institutional buyers. These facilities typically operate as big-box retailers with extensive inventory spanning lumber, pl...

NAICS 444110 – Home Centers covers retail establishments that offer a broad array of building materials, tools, hardware, and home improvement products directly to consumers and institutional buyers. These facilities typically operate as big-box retailers with extensive inventory spanning lumber, plumbing fixtures, electrical supplies, paint, landscaping materials, and DIY equipment. In the government contracting landscape, this NAICS code supports procurement for facility maintenance, base infrastructure upgrades, repair and renovation projects, and groundskeeping operations across military installations, federal buildings, and veterans’ facilities. While primarily a consumer-facing retail sector, government agencies leverage home center channels for low-value, high-volume purchases requiring rapid turnaround and local logistics, often through blanket purchase agreements or simplified acquisition procedures. No contractor data is available for this NAICS code, indicating limited visibility of formal prime contractors or subcontractors in federal award records. This suggests that most purchases are made directly by agencies through retail channels rather than through traditional procurement vehicles or contracted vendors. No agency data is available, reflecting a lack of centralized or tracked procurement activity under this classification. However, agencies with extensive real property portfolios—such as the Department of Defense, General Services Administration, and Department of Veterans Affairs—are likely the most frequent end-users, sourcing materials for facility upkeep, barracks renovations, and utility system repairs. The market context for NAICS 444110 is characterized by decentralized, low-dollar-value transactions that rarely appear in formal contract databases. Opportunities exist for contractors who can facilitate bulk procurement through authorized retail partnerships or establish vendor relationships with home center chains to serve federal facility needs under simplified acquisition thresholds. The trend toward localized, just-in-time supply chains supports continued use of home centers for non-strategic, high-turnover maintenance items.

Small Business Size Standard

The SBA threshold that decides who can bid NAICS 444110 work as a small business.

$47.0M
Applies to the whole industry code

The SBA cap for this NAICS (13 CFR 121.201). A business at or under it can self-certify as small for work in this code, which is what makes it eligible for a small-business set-aside. The cap is set per NAICS, so the same company can be small in one code and not in another.

13 CFR 121.201, effective January 1, 2026. The SBA revises the table roughly once a year.

Top Contractors

Companies with the highest total award value under NAICS 444110, ranked by dollars won.

Ranked by total awards

Competition

How many companies historically bid on federal awards in NAICS 444110, from bidder counts reported on USAspending.

Crowded Field

Median above 5 bidders per reported award. · 98,114 reported awards

Median Bidders

22

Per reported award, all-time

Single-Bid Awards

9%

Share of reported awards with one bidder

10+ Bidder Awards

85%

Share of reported awards with 10+ bidders

Reported Awards

98,114

9% of 1,076,198 total awards

Bidder Count Distribution by Fiscal Year

Share of reported awards in each bidder-count bracket per federal fiscal year.

How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.

Industry FamilyCompetitionMedian BiddersSingle-BidBidder MixReported Awards
444110This Code
Home Centers
Crowded Field229%
98,1149% of 1,076,198
44411NAICS Industry
Crowded Field229%
98,1149% of 1,076,198
4441Industry Group
Building Material and Supplies Dealers
Crowded Field627%
334,61212% of 2,838,424
444Subsector
Crowded Field627%
338,64712% of 2,842,950
44Sector
Retail Trade
Moderate Competition336%
687,18721% of 3,318,247

Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.

Related NAICS Codes

Industries similar to Home Centers, by shared sector, subsector, and industry group.

Explore contracts across multiple NAICS codes Browse all NAICS Codes

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NAICS 444110 FAQ

Frequently Asked Questions

NAICS code 444110 covers Home Centers. This industry comprises establishments generally known as home centers primarily engaged in retailing a general line of new home repair and improvement materials and supplies, such as lumber, plumbing goods, electrical goods, tools, housewares, hardware, and lawn and garden supplies, with no one merchandise line predominating. Cross-References.

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