NAICS 459110: Sporting Goods Retailers
This industry comprises establishments primarily engaged in retailing new sporting goods, such as bicycles and bicycle parts; camping equipment; exercise and fitness equipment; athletic uniforms; specialty sports footwear; and other sporting goods, equipment, and accessories. Illustrative Examples: Athletic uniform supply retailers Fishing supply retailers Bicycle (except motorized) retailers Golf pro shops Bowling equipment and supply retailers Tack shops Diving equipment retailers Sporting goods (e.g., scuba, skiing, ball sports) retailers Exercise equipment retailers Sporting gun and hunting equipment retailers Camping and hiking equipment retailers Cross-References. Establishments primarily engaged in--Show more
NAICS 459110 – Sporting Goods Retailers covers the retail sale of equipment, apparel, and accessories used in athletic, recreational, and outdoor activities, including items such as bicycles, fishing gear, camping equipment, team sports gear, and fitness apparatus. While primarily a commercial retail classification, this NAICS code may intersect with federal procurement when agencies acquire sporting goods for physical fitness programs, military recreation facilities, veteran wellness initiatives, or law enforcement training centers.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 459110.
AI Industry Description
NAICS 459110 – Sporting Goods Retailers covers the retail sale of equipment, apparel, and accessories used in athletic, recreational, and outdoor activities, including items such as bicycles, fishing gear, camping equipment, team sports gear, and fitness apparatus. While primarily a commercial retai...
NAICS 459110 – Sporting Goods Retailers covers the retail sale of equipment, apparel, and accessories used in athletic, recreational, and outdoor activities, including items such as bicycles, fishing gear, camping equipment, team sports gear, and fitness apparatus. While primarily a commercial retail classification, this NAICS code may intersect with federal procurement when agencies acquire sporting goods for physical fitness programs, military recreation facilities, veteran wellness initiatives, or law enforcement training centers. These purchases are typically made to support morale, wellness, and readiness programs rather than operational missions, placing them within the broader category of quality-of-life and personnel support procurement. No contractor data is available for this NAICS code, indicating limited or fragmented federal contracting activity. When present, contracts are often awarded to small businesses, specialty outdoor retailers, or distributors with GSA schedules that carry branded sporting goods lines. Large primes rarely compete directly in this space due to the low dollar value and non-strategic nature of most acquisitions. No agency data is available, but potential buyers include the Department of Defense’s Morale, Welfare, and Recreation (MWR) programs, the Department of Veterans Affairs for rehabilitation and therapeutic recreation, and federal law enforcement agencies for physical training equipment. Demand is typically episodic and tied to fiscal year budget cycles for facility upgrades or personnel wellness initiatives. The competitive landscape is highly fragmented, with minimal concentration of award volume and low opportunity density compared to core IT or logistics NAICS codes. Contracting opportunities are sparse but may emerge through GSA Multiple Award Schedules or small business set-asides for niche outdoor and fitness equipment. Contractors should focus on alignment with MWR and VA wellness programs, and ensure compliance with federal procurement standards for durable goods procurement.
Small Business Size Standard
The SBA threshold that decides who can bid NAICS 459110 work as a small business.
The SBA cap for this NAICS (13 CFR 121.201). A business at or under it can self-certify as small for work in this code, which is what makes it eligible for a small-business set-aside. The cap is set per NAICS, so the same company can be small in one code and not in another.
13 CFR 121.201, effective January 1, 2026. The SBA revises the table roughly once a year.
Top Contractors
Companies with the highest total award value under NAICS 459110, ranked by dollars won.
| Company | Total Awards | Contracts |
|---|---|---|
| LIONHEART ALLIANCE, LLC | $390K | 1 |
| SWITLIK PARACHUTE COMPANY, INC. | $375K | 3 |
| ATLANTIC DIVING SUPPLY, INC. | $287K | 4 |
| EXTREME EXPOSURE, INC | $267K | 2 |
| SHEARGOLD LIMITED | $60K | 1 |
| MISCELLANEOUS FOREIGN AWARDEES | $45K | 2 |
| VEGA TRADING & CONTRACTING CO. FZE LLC | $38K | 1 |
| R O I C GENERAL TRADING L.L.C | $21K | 1 |
| INTERGOV TECHNOLOGIES INC. | $15K | 1 |
| RELIABLE SUPPLY CHAINS INTERNATIONAL B.V. | $12K | 1 |
Top Agencies
Federal agencies directing the most contract spending toward NAICS 459110.
Competition
How many companies historically bid on federal awards in NAICS 459110, from bidder counts reported on USAspending.
Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 62 reported awards
Median Bidders
1
Per reported award, all-time
Single-Bid Awards
56%
Share of reported awards with one bidder
10+ Bidder Awards
5%
Share of reported awards with 10+ bidders
Reported Awards
62
100% of 62 total awards
Share of reported awards in each bidder-count bracket per federal fiscal year.
How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.
| Industry Family | Competition | Median Bidders | Single-Bid | Bidder Mix | Reported Awards |
|---|---|---|---|---|---|
459110This Code Sporting Goods Retailers | Usually Single-Bid | 1 | 56% | 62100% of 62 | |
45911NAICS Industry | Usually Single-Bid | 1 | 56% | 62100% of 62 | |
4591Industry Group Sporting Goods, Hobby, and Musical Instrument Retailers | Moderate Competition | 3 | 39% | 114100% of 114 | |
459Subsector | Usually Single-Bid | 1 | 69% | 1,60592% of 1,742 | |
45Sector Retail Trade | Usually Single-Bid | 1 | 81% | 623,16530% of 2,053,116 |
Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.
Related NAICS Codes
Industries similar to Sporting Goods Retailers, by shared sector, subsector, and industry group.
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