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NAICS Code· 459110

Sporting Goods Retailers

This industry comprises establishments primarily engaged in retailing new sporting goods, such as bicycles and bicycle parts; camping equipment; exercise and fitness equipment; athletic uniforms; specialty sports footwear; and other sporting goods, equipment, and accessories. Illustrative Examples: Athletic uniform supply retailers Fishing supply retailers Bicycle (except motorized) retailers Golf pro shops Bowling equipment and supply retailers Tack shops Diving equipment retailers Sporting goods (e.g., scuba, skiing, ball sports) retailers Exercise equipment retailers Sporting gun and hunting equipment retailers Camping and hiking equipment retailers Cross-References. Establishments primarily engaged in--Show more

NAICS 459110 – Sporting Goods Retailers covers the retail sale of equipment, apparel, and accessories used in athletic, recreational, and outdoor activities, including items such as bicycles, fishing gear, camping equipment, team sports gear, and fitness apparatus. While primarily a commercial retail classification, this NAICS code may intersect with federal procurement when agencies acquire sporting goods for physical fitness programs, military recreation facilities, veteran wellness initiatives, or law enforcement training centers.

8
Active Contracts
$1.3M
Total Obligations (12mo)
20
Awarded Contracts (12mo)
15
Contractors Awarded (12mo)
+32.0%
YoY Growth

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 459110.

AI Industry Description

NAICS 459110 – Sporting Goods Retailers covers the retail sale of equipment, apparel, and accessories used in athletic, recreational, and outdoor activities, including items such as bicycles, fishing gear, camping equipment, team sports gear, and fitness apparatus. While primarily a commercial retai...

NAICS 459110 – Sporting Goods Retailers covers the retail sale of equipment, apparel, and accessories used in athletic, recreational, and outdoor activities, including items such as bicycles, fishing gear, camping equipment, team sports gear, and fitness apparatus. While primarily a commercial retail classification, this NAICS code may intersect with federal procurement when agencies acquire sporting goods for physical fitness programs, military recreation facilities, veteran wellness initiatives, or law enforcement training centers. These purchases are typically made to support morale, wellness, and readiness programs rather than operational missions, placing them within the broader category of quality-of-life and personnel support procurement. No contractor data is available for this NAICS code, indicating limited or fragmented federal contracting activity. When present, contracts are often awarded to small businesses, specialty outdoor retailers, or distributors with GSA schedules that carry branded sporting goods lines. Large primes rarely compete directly in this space due to the low dollar value and non-strategic nature of most acquisitions. No agency data is available, but potential buyers include the Department of Defense’s Morale, Welfare, and Recreation (MWR) programs, the Department of Veterans Affairs for rehabilitation and therapeutic recreation, and federal law enforcement agencies for physical training equipment. Demand is typically episodic and tied to fiscal year budget cycles for facility upgrades or personnel wellness initiatives. The competitive landscape is highly fragmented, with minimal concentration of award volume and low opportunity density compared to core IT or logistics NAICS codes. Contracting opportunities are sparse but may emerge through GSA Multiple Award Schedules or small business set-asides for niche outdoor and fitness equipment. Contractors should focus on alignment with MWR and VA wellness programs, and ensure compliance with federal procurement standards for durable goods procurement.

Top Contractors

Companies with the highest total award value under NAICS 459110, ranked by dollars won.

Ranked by total awards
CompanyTotal AwardsContracts
LIONHEART ALLIANCE, LLC$390K1
ATLANTIC DIVING SUPPLY, INC.$287K4
EXTREME EXPOSURE, INC$267K2
SWITLIK PARACHUTE COMPANY, INC.$134K1
SHEARGOLD LIMITED$60K1
MISCELLANEOUS FOREIGN AWARDEES$45K2
VEGA TRADING & CONTRACTING CO. FZE LLC$38K1
R O I C GENERAL TRADING L.L.C$21K1
INTERGOV TECHNOLOGIES INC.$15K1
RELIABLE SUPPLY CHAINS INTERNATIONAL B.V.$12K1

Top Agencies

Federal agencies directing the most contract spending toward NAICS 459110.

Department Of Defense8 awards$698K
Department Of Homeland Security1 award$390K
Department Of State5 awards$132K
DLA Troop Support1 award$49K
Department Of Justice5 awards$25K

Related NAICS Codes

Industries similar to Sporting Goods Retailers, by shared sector, subsector, and industry group.

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459120Same Industry GroupHigh Similarity

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459130Same Industry GroupHigh Similarity

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459140Same Industry GroupHigh Similarity

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459210Same SubsectorMedium Similarity

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459310Same SubsectorMedium Similarity

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459410Same SubsectorMedium Similarity

Gift, Novelty, and Souvenir Retailers

This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise...
459420Same SubsectorMedium Similarity

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NAICS 459110 FAQ

Frequently Asked Questions

NAICS code 459110 covers Sporting Goods Retailers. This industry comprises establishments primarily engaged in retailing new sporting goods, such as bicycles and bicycle parts; camping equipment; exercise and fitness equipment; athletic uniforms; specialty sports footwear; and other sporting goods, equipment, and accessories. Illustrative Examples: Athletic uniform supply retailers Fishing supply retailers Bicycle (except motorized) retailers Golf pro shops Bowling equipment and supply retailers Tack shops Diving equipment retailers Sporting goods (e.g., scuba, skiing, ball sports) retailers Exercise equipment retailers Sporting gun and hunting equipment retailers Camping and hiking equipment retailers Cross-References. Establishments primarily engaged in--

Recently Posted in Sporting Goods Retailers

NAICS: 459110
New
SLED
CCM Hockey EquipmentThe University of Wisconsin - Eau Claire is soliciting quotes for CCM Hockey Equipment through a formal procurement process under solicitation number UWEAU-SIMPBID-2026-07-08-CF. Interested vendors must complete the attached Request for Quote form, focusing specifically on the gold-highlighted cells, and submit their responses via email to PURCHASING@UWEC.EDU no later than 2:00 p.m. Central Time on Thursday, July 16, 2026. All inquiries must be directed in writing to the same procurement email address; any communication with the Athletics department or coaching staff will result in disqualification. The solicitation is issued under the State of Wisconsin’s educational agency structure and is intended for performance within Wisconsin. Cheri Falkner from the Office of Procurement & Strategic Sourcing is the designated point of contact, reachable at 715-836-5935 or falknecl@uwec.edu. The full details of the request are accessible through the provided web link on the Wisconsin Vendor Network portal.
UW Eau Claire

POSTED

6 days ago

DEADLINE

in 2 days
View Details
NAICS: 459110
Awarded
DIBBS
SLEEPING BAG, COLD WThe Defense Logistics Agency has awarded TENNIER LLC, identified by CAGE code 9YEJ5, a delivery order under contract SPE1C126D0059 with a total value of $344,700.30, awarded on July 8, 2026. The order consists of a single line item for SLEEPING BAG, COLD W, identified by NSN 8465016023355 and procurement requisition number 7017414792. This procurement is part of a broader federal acquisition effort managed under the solicitation number SPE1C126F5083, and the contract is issued under the authority of the Department of Defense. No specific place of performance or set-aside details are provided, and the issuing office is located within the United States. The award is publicly accessible through the DIBBS system, with a direct link to the award record provided for transparency and reference.
Defense Logistics Agency

POSTED

6 days ago

DEADLINE

N/A
View Details
NAICS: 459110
New
SLED
Competitive Swimwear and Training EquipmentThe University of Wisconsin–Milwaukee is seeking qualified vendors to supply competitive swimwear and related training equipment for its NCAA Division I Horizon League swimming and diving program. The solicitation, identified as Event Number 2027-UWMIL-01382-RFB, was posted on July 8, 2026, with responses due by 9:00 AM on July 23, 2026. All bid submissions and document access must be completed through the UWM procurement portal on SciQuest, where interested parties must search for the specific event number to view full details and submit proposals. The contract is open to all eligible suppliers with no set-aside restrictions, and the performance location is in Wisconsin. Questions about the solicitation must be directed through the procurement system or to uwmbids@uwm.edu, with all responses to inquiries posted publicly after the Q&A period closes. Technical support for the procurement platform is available through JAGGAER Supplier Support, which offers phone assistance within one hour and ticket responses within two to three business days. The primary point of contact for the solicitation is Pam Loignon.
UW-Milwaukee

POSTED

7 days ago

DEADLINE

in 9 days
View Details
NAICS: 459110
Closed
DIBBS
LIFE PRESERVER, VESTThe U.S. Department of Defense, through the Defense Logistics Agency, has issued a solicitation for 131 life preserver vests with NSN 4220-01-487-3297 under solicitation number SPE8E5-26-Q-0330. The solicitation was posted on July 7, 2026, with a response deadline of July 14, 2026, and is open to federal contractors seeking to supply this approved personal flotation device. The requirements specify the vest must meet military standards for safety and performance, and the delivery location is not explicitly defined, indicating potential deployment across U.S. military facilities or operations. The procurement is classified as a federal transaction with no set-aside designations, meaning all eligible vendors may compete without restriction based on business size or socioeconomic status. Bidders must submit proposals through the DIBBS portal prior to the deadline to be considered for award.
Defense Logistics Agency

POSTED

7 days ago

CLOSED

about 1 hour ago
View Details
NAICS: 459110
Closed
Federal
42--LIFE PRESERVER,VESTThe U.S. Department of Defense, through DLA Troop Support, is seeking quotes for 131 life preserver vests under NSN 4220014873297, to be delivered to DLA Distribution at W1A8 within 270 days of award. This procurement is conducted via a Request for Quotation with a closed submission period ending on July 14, 2026, and is exclusively reserved for small businesses under a Total Small Business Set-Aside as defined by FAR 19.5. Only approved sources—MD3040-31-M under manufacturer codes 63G68 and 8GFM5, and CMV-1001-17 under manufacturer code 78673—are eligible to respond. No hard copies of the solicitation are available; all submissions must be made electronically through the SAM.gov portal using solicitation number SPE8E530Q0330, with no specifications, plans, or drawings provided to offerors. Responsible parties may submit quotes if received by the deadline, and inquiries should be directed via email to the designated point of contact listed in the solicitation document accessible through the SAM.gov link.
DLA Troop Support

POSTED

7 days ago

CLOSED

about 6 hours ago
View Details
NAICS: 459110
SLED
Police Patrol BikesBaltimore County is seeking bids for 15 fully assembled, patrol-ready police bicycles under solicitation number B-10000539, with an option to procure up to five additional units, in a one-time buy under NAICS code 459110. The bicycles must be the Volcanic Law Enforcement Patrol Ready Bike (APB), Trek Police 2019, or a County-approved equivalent, featuring an aluminum frame in black or blue with white “POLICE” decals, a 12-speed drivetrain, front and rear disc brakes, anatomical saddle seats, and the ability to accommodate riders between 5’1” and 6’2”. Required accessories include kickstands, rear racks, detachableVelcro “Police” bags, a water bottle cage, pedals with toe clips, Max Patrol front LED red/blue patrol lights with a rear reflector, and a waterproof repair kit containing tire patches, a pump, tire levers, a chain hook, a multi-tool, and link pliers. All bicycles must be delivered F.O.B. Destination/Inside Delivery to locations within Baltimore County, fully assembled, serviced, lubricated, and ready for immediate operational use, with delivery costs included in the bid price. Bidders must be regularly engaged in the sale of police patrol bicycles and have relevant experience. Proposals must be submitted electronically via the OpenGov portal by July 22, 2026, at 2:00 PM EST, and must include the Procurement Affidavit, Taxpayer Identification Number and Certification, Proposal Signature Page, Detailed Specifications, and Minority and Women Participation Affidavit. Bidders must provide two references from similar contracts completed within the last 18 months and comply with insurance requirements including $1,000,000 combined single limit for general and automobile liability, workers’ compensation coverage of $1,000,000 per accident and per employee, and insurance carriers must carry an A.M. Best rating of A-, Class X or better. The contract is governed by Maryland and Baltimore County law, and the County may terminate for convenience without cause or for default without notice. Prices must remain firm for the contract period and exclude non-applicable federal and state taxes; a tax exemption certificate must be provided if applicable. Payment will be made via electronic funds transfer, with no interest or penalties for late payment, and the County retains the right to inspect records and audit performance. The award will
Police Department

POSTED

8 days ago

DEADLINE

in 8 days
View Details
NAICS: 459110
Closed
Federal
42--LIFE PRESERVER,YOKEThe contract seeks the procurement of 500 life preservers, yoke style, with national stock number 4220014401573, designated for delivery to W1A8 DLA Dist San Joaquin within 300 days of award. Two additional units are requested for separate deliveries, one to be fulfilled within 90 days and another within 240 days. This is a total small business set-aside under the SBA program, with a NAICS code of 459110, restricting eligibility to qualified small businesses. The solicitation, numbered SPE8E5526Q0318, was posted on July 2, 2026, with responses due by July 8, 2026, and is classified as a combined solicitation allowing electronic quote submissions from any responsible source. The contracting activity is under the Department of Defense, specifically DLA Troop Support, with the office located in Philadelphia, Pennsylvania. All inquiries must be directed via email to the designated point of contact provided in the solicitation documentation, and further details can be accessed through the SAM.gov portal using the provided UI link.
DLA Troop Support

POSTED

12 days ago

CLOSED

6 days ago
View Details
NAICS: 459110
SLED
Athletic Equipment, Uniforms and ApparelMinnesota State University Moorhead is seeking a vendor to provide comprehensive athletic equipment, uniforms, apparel, and footwear for all its varsity sports programs, while also establishing an online merchandising platform to sell branded merchandise to the public. The contract requires the vendor to supply high-quality, nationally recognized brand products across all categories including competition uniforms, practice gear, warm-ups, sideline apparel, coaching attire, spirit wear, and limited-edition exclusive lines for men’s and women’s teams across 14 sports, with anticipated annual spending of $250,000. The vendor must offer designated percentage discounts off retail prices and demonstrate the ability to support timely fulfillment, delivery, and customer service for both the athletic department and general consumers. An online store must be mobile-optimized, ADA compliant, and PCI DSS certified to safeguard payment data, with revenue generation through commissions from web sales being a key evaluation factor. The vendor may be designated as an Official/Exclusive Partner of Dragon Athletics, with potential exclusivity on certain wordmarks and imagery reserved for limited-edition products, while adherence to existing conference equipment contracts is acknowledged. Selection will be based on a weighted evaluation of discount pricing (25%), brand recognition and incentives (20%), customer service and delivery planning (15%), support infrastructure for online sales (15%), revenue potential (15%), adherence to Minnesota State terms (5%), and supplier diversity commitment (5%), with preference given to certified Targeted Group Businesses or those committing to subcontract 10% of the contract value to such entities. The contract must be negotiated and executed by August 14, 2026, with a term of three to five years, and all submissions must be made exclusively through the state’s e-procurement system. Respondents must submit an affidavit of non-collusion, affirm they meet affirmative action requirements, accept the authorized response certification, and clearly disclose any deviations from the sample contract or risk disqualification. Payment terms are net 30 days after invoice.
Minnesota State Colleges and Universities System

POSTED

19 days ago

DEADLINE

in 17 days
View Details
NAICS: 459110
Closed
SLED
RFB-7661 VARIOUS SPORTS UNIFORMS 2026-2027The City of Yonkers/Yonkers Public Schools is seeking responses for the procurement of various sports uniforms for the 2026-2027 academic year under solicitation number RFB-7661. The contract involves the supply of uniforms across multiple sports, with specific sizes and designs, including logos, to be determined by the awarding authority. The solicitation was posted on June 25, 2026, and all responses must be submitted by no later than 6:00 PM Eastern Time on July 8, 2026. The procurement is classified under a State and Local Education (SLED) agency and will be performed within the state of New York. Francis Brown is the primary point of contact for inquiries and can be reached via email at francis.brown@yonkersny.gov or by phone at 914-376-8056. Interested vendors should review the full solicitation details through the provided online link prior to submission.
City of Yonkers/Yonkers Public Schools

POSTED

19 days ago

CLOSED

6 days ago
View Details
NAICS: 459110
SLED
RFQu706 - City of Atlanta E-Bike Rebate Program - Local VendorsThe Atlanta Regional Commission is seeking qualified local vendors to participate in the City of Atlanta E-Bike Rebate Program, a $960,000 initiative designed to increase sustainable transportation access among moderate- and low-income residents by offering point-of-sale rebates of up to $1,600, $1,100, or $550 per e-bike, depending on household income. Vendors must operate a physical brick-and-mortar storefront within the City of Atlanta, have been in business for at least one year, and be registered with the Georgia Corporations Division. Only new Class 1, 2, or 3 e-bikes complying with UL 2849, UL 2271, or EN 15194 safety standards are eligible for rebate redemption; used, refurbished, e-motorcycles, conversion kits, and gas-powered units are strictly prohibited. Participation requires mandatory registration and qualification submission through the ARC procurement portal by the July 23, 2026 deadline, with no alternative submission methods permitted. All proposals must be compiled into a single document including company registration details, business license date, signed qualification confirmation, point of contact information, a full list of authorized e-bike models with retail prices, and documentation of the standard rebate redemption report template. Vendors must process all rebates in real time at the point of sale using ARC’s online portal, scan and submit photo ID verification for each participant, and maintain comprehensive transaction records—including sales data, customer IDs, and serial numbers—for five years. Reimbursement is contingent upon approved redemption claims submitted electronically and is capped at the total program budget, with unspent funds required to be returned within 30 days of contract expiration. Vendors must also report any returned e-bikes within one week, indemnify ARC against related liabilities, comply with Georgia procurement regulations, and disclose any organizational conflicts of interest. The program runs from summer 2026 to December 31, 2027, and vendor selection is based solely on meeting mandatory qualifications with no stated evaluation scoring system.
Atlanta Regional Commission

POSTED

20 days ago

DEADLINE

in 9 days
View Details
NAICS: 459110
Closed
SLED
PAR132050 Dura Edge Baseball Infield Mix - Sole SourceSalt Lake County is pursuing a sole source procurement for Dura Edge Baseball Infield Mix to maintain and improve the condition of its athletic fields without full replacement of existing surfaces. The requested material must have a composition of approximately 70% sand and 30% clay/silt to compatibly blend with the current infield mix, which is approximately 65% sand and 35% clay/silt, ensuring stability, proper drainage, and ease of maintenance while avoiding excessively compacted, brick-like surfaces that result from higher clay content. The procurement aims to address a critical and immediate need, with plans to top dress four or more fields annually under a proactive rotation schedule. The estimated annual budget is $50,000, with a proposed contract duration of five years. The solicitation, identified as PAR132050 and categorized under NAICS code 459110, was posted on June 16, 2026, and responses or objections must be submitted directly to Matt Bass at mabass@saltlakecounty.gov by June 23, 2026, before 1:00 p.m. MDT. Parties dissenting with the sole source determination are instructed to voice their concerns by the deadline. The notice explicitly prohibits submission through the Utah Public Procurement Portal and emphasizes compliance with Utah’s Governmental Records and Access Management Act, whereby submissions are protected until contract execution or two years after the RFI issuance, with trade secrets and commercial information safeguarded under applicable state statutes.
Utah

POSTED

28 days ago

CLOSED

21 days ago
View Details
NAICS: 459110
Closed
SLED
IWQ 131035 Purchase Range Staff Hearing ProtectionThe contract titled "IWQ 131035 Purchase Range Staff Hearing Protection" is a solicitation issued by Gwinnett County Government in Georgia, aimed at procuring hearing protection equipment for range staff. The solicitation was posted on June 12, 2026, with a response deadline set for June 18, 2026. This contract falls under a solicitation type with no specified set-aside or NAICS code, and it is targeted primarily at organizations classified under SLED (State and Local Government or Education). The performance location for the contract is within the state of Georgia, with specific city and zip code details not provided. Interested parties or vendors seeking more information or wishing to submit a response can contact the primary point of contact, Blake Christopher, via email or phone. Detailed event information and submission instructions are accessible through the provided government procurement portal link. This contract represents an opportunity for qualified suppliers to provide critical hearing protection gear to support safety measures for range personnel in Gwinnett County.
Gwinnett County Government

POSTED

about 1 month ago

CLOSED

26 days ago
View Details

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