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NAICS Code· 532310

NAICS 532310: General Rental Centers

This industry comprises establishments primarily engaged in renting a range of consumer, commercial, and industrial equipment. Establishments in this industry typically operate from conveniently located facilities where they maintain inventories of goods and equipment that they rent for short periods of time. The type of equipment that establishments in this industry provide often includes, but is not limited to: audio visual equipment, contractors' and builders' tools and equipment, home repair tools, lawn and garden equipment, moving equipment and supplies, and party and banquet equipment and supplies. Cross-References. Establishments primarily engaged in--Show more

NAICS 532310 – General Rental Centers encompasses the leasing and rental of a broad array of general-purpose equipment and machinery used across federal operations, including construction tools, material handling systems, temporary lighting, HVAC units, and industrial-grade power generators. These services support mission-critical logistics, infrastructure maintenance, emergency response, and field operations where ownership is impractical or cost-prohibitive.

11
Active Contracts
$12.0M
Total Obligations (12mo)
284
Awarded Contracts (12mo)
16
Contractors Awarded (12mo)
2
Median Bidders per Award
-4.0%
YoY Growth

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 532310.

AI Industry Description

NAICS 532310 – General Rental Centers encompasses the leasing and rental of a broad array of general-purpose equipment and machinery used across federal operations, including construction tools, material handling systems, temporary lighting, HVAC units, and industrial-grade power generators. These s...

NAICS 532310 – General Rental Centers encompasses the leasing and rental of a broad array of general-purpose equipment and machinery used across federal operations, including construction tools, material handling systems, temporary lighting, HVAC units, and industrial-grade power generators. These services support mission-critical logistics, infrastructure maintenance, emergency response, and field operations where ownership is impractical or cost-prohibitive. In the government contracting landscape, this NAICS serves as a vital enabler for agencies requiring flexible, scalable asset access without long-term capital investment, bridging the gap between procurement and operational readiness. Rental centers often provide maintenance, delivery, and technical support, making them integral to mission continuity in both garrison and deployed environments. Top contractors in this sector include ROCKWELL AMERICAN SERVICES, LTD. and BPM SERVICES INC, both of which operate as established prime contractors with extensive logistics networks and federal compliance certifications. These firms typically serve as large-scale providers with multi-year blanket purchase agreements, offering end-to-end rental management solutions tailored to federal standards. The competitive landscape is dominated by experienced vendors with strong supply chain capabilities and certifications such as ISO 9001 and SBIR qualifications, creating high barriers to entry for new entrants. The Department of Defense is the primary federal buyer, driving demand through base operations, expeditionary support, and readiness initiatives. Missions requiring rapid deployment—such as disaster relief, forward operating bases, and infrastructure modernization—fuel sustained rental needs across Army, Air Force, and Navy installations. The market is characterized by recurring, high-volume procurement cycles with a preference for vendors possessing robust inventory management systems and rapid-response logistics. Opportunities exist for contractors with scalable asset pools, strong cybersecurity protocols for equipment tracking, and experience navigating FAR and DFARS compliance frameworks.

Small Business Size Standard

The SBA threshold that decides who can bid NAICS 532310 work as a small business.

$9.0M
Applies to the whole industry code

The SBA cap for this NAICS (13 CFR 121.201). A business at or under it can self-certify as small for work in this code, which is what makes it eligible for a small-business set-aside. The cap is set per NAICS, so the same company can be small in one code and not in another.

13 CFR 121.201, effective January 1, 2026. The SBA revises the table roughly once a year.

Top Contractors

Companies with the highest total award value under NAICS 532310, ranked by dollars won.

Ranked by total awards
CompanyTotal AwardsContracts
HERC RENTALS INC$7.9M163
SUNBELT RENTALS, INC$2.1M69
EQUIPMENTSHARE.COM INC$964K27
ARCUS GROUP, LLC$371K1
MISCELLANEOUS FOREIGN AWARDEES$269K10
ATLANTIC LIFT SYSTEMS, INC.$80K4
ACCELERON LLC$52K1
HYATT CORPORATION$49K1
UNITED RENTALS (NORTH AMERICA), INC.$47K1
TRANSFER GENERAL TRADING AND TRANSPORT OF GOODS LTD COMPANY$32K1

Top Agencies

Federal agencies directing the most contract spending toward NAICS 532310.

General Services Administration246 awards$10.6M
Department Of Defense14 awards$422K
Department Of Homeland Security3 awards$400K
Department Of State11 awards$291K
Department Of Justice4 awards$124K
Department Of Agriculture2 awards$84K
Department Of The Interior3 awards$58K
Strategic Weapons Facility Lant Financia1 award$28K

Competition

How many companies historically bid on federal awards in NAICS 532310, from bidder counts reported on USAspending.

Fewer Bidders

Median under 3 bidders per reported award. · 5,515 reported awards

Median Bidders

2

Per reported award, all-time

Single-Bid Awards

48%

Share of reported awards with one bidder

10+ Bidder Awards

1%

Share of reported awards with 10+ bidders

Reported Awards

5,515

93% of 5,916 total awards

Bidder Count Distribution by Fiscal Year

Share of reported awards in each bidder-count bracket per federal fiscal year.

How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.

Industry FamilyCompetitionMedian BiddersSingle-BidBidder MixReported Awards
532310This Code
General Rental Centers
Fewer Bidders248%
5,51593% of 5,916
53231NAICS Industry
Fewer Bidders248%
5,51593% of 5,916
5323Industry Group
General Rental Centers
Fewer Bidders248%
5,51593% of 5,916
532Subsector
Fewer Bidders243%
229,58490% of 255,089
53Sector
Real Estate and Rental and Leasing
Fewer Bidders232%
920,08188% of 1,044,306

Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.

Related NAICS Codes

Industries similar to General Rental Centers, by shared sector, subsector, and industry group.

Passenger Car Rental

This U.S. industry comprises establishments primarily engaged in renting passenger cars without driv...
532111Same SubsectorMedium Similarity

Passenger Car Leasing

This U.S. industry comprises establishments primarily engaged in leasing passenger cars without driv...
532112Same SubsectorMedium Similarity

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing

This industry comprises establishments primarily engaged in renting or leasing, without drivers, one...
532120Same SubsectorMedium Similarity

Consumer Electronics and Appliances Rental

This industry comprises establishments primarily engaged in renting consumer electronics equipment a...
532210Same SubsectorMedium Similarity

Formal Wear and Costume Rental

This U.S. industry comprises establishments primarily engaged in renting clothing, such as formal we...
532281Same SubsectorMedium Similarity

Video Tape and Disc Rental

This U.S. industry comprises establishments primarily engaged in renting prerecorded video tapes and...
532282Same SubsectorMedium Similarity

Home Health Equipment Rental

This U.S. industry comprises establishments primarily engaged in renting home-type health and invali...
532283Same SubsectorMedium Similarity

Recreational Goods Rental

This U.S. industry comprises establishments primarily engaged in renting recreational goods, such as...
532284Same SubsectorMedium Similarity

Explore contracts across multiple NAICS codes Browse all NAICS Codes

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NAICS 532310 FAQ

Frequently Asked Questions

NAICS code 532310 covers General Rental Centers. This industry comprises establishments primarily engaged in renting a range of consumer, commercial, and industrial equipment. Establishments in this industry typically operate from conveniently located facilities where they maintain inventories of goods and equipment that they rent for short periods of time. The type of equipment that establishments in this industry provide often includes, but is not limited to: audio visual equipment, contractors' and builders' tools and equipment, home repair tools, lawn and garden equipment, moving equipment and supplies, and party and banquet equipment and supplies. Cross-References. Establishments primarily engaged in--

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NAICS: 532310
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