General Rental Centers
This industry comprises establishments primarily engaged in renting a range of consumer, commercial, and industrial equipment. Establishments in this industry typically operate from conveniently located facilities where they maintain inventories of goods and equipment that they rent for short periods of time. The type of equipment that establishments in this industry provide often includes, but is not limited to: audio visual equipment, contractors' and builders' tools and equipment, home repair tools, lawn and garden equipment, moving equipment and supplies, and party and banquet equipment and supplies. Cross-References. Establishments primarily engaged in--Show more
NAICS 532310 – General Rental Centers encompasses the leasing and rental of a broad array of general-purpose equipment and machinery used across federal operations, including construction tools, material handling systems, temporary lighting, HVAC units, and industrial-grade power generators. These services support mission-critical logistics, infrastructure maintenance, emergency response, and field operations where ownership is impractical or cost-prohibitive.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 532310.
AI Industry Description
NAICS 532310 – General Rental Centers encompasses the leasing and rental of a broad array of general-purpose equipment and machinery used across federal operations, including construction tools, material handling systems, temporary lighting, HVAC units, and industrial-grade power generators. These s...
NAICS 532310 – General Rental Centers encompasses the leasing and rental of a broad array of general-purpose equipment and machinery used across federal operations, including construction tools, material handling systems, temporary lighting, HVAC units, and industrial-grade power generators. These services support mission-critical logistics, infrastructure maintenance, emergency response, and field operations where ownership is impractical or cost-prohibitive. In the government contracting landscape, this NAICS serves as a vital enabler for agencies requiring flexible, scalable asset access without long-term capital investment, bridging the gap between procurement and operational readiness. Rental centers often provide maintenance, delivery, and technical support, making them integral to mission continuity in both garrison and deployed environments. Top contractors in this sector include ROCKWELL AMERICAN SERVICES, LTD. and BPM SERVICES INC, both of which operate as established prime contractors with extensive logistics networks and federal compliance certifications. These firms typically serve as large-scale providers with multi-year blanket purchase agreements, offering end-to-end rental management solutions tailored to federal standards. The competitive landscape is dominated by experienced vendors with strong supply chain capabilities and certifications such as ISO 9001 and SBIR qualifications, creating high barriers to entry for new entrants. The Department of Defense is the primary federal buyer, driving demand through base operations, expeditionary support, and readiness initiatives. Missions requiring rapid deployment—such as disaster relief, forward operating bases, and infrastructure modernization—fuel sustained rental needs across Army, Air Force, and Navy installations. The market is characterized by recurring, high-volume procurement cycles with a preference for vendors possessing robust inventory management systems and rapid-response logistics. Opportunities exist for contractors with scalable asset pools, strong cybersecurity protocols for equipment tracking, and experience navigating FAR and DFARS compliance frameworks.
Top Contractors
Companies with the highest total award value under NAICS 532310, ranked by dollars won.
| Company | Total Awards | Contracts |
|---|---|---|
| HERC RENTALS INC | $8.3M | 180 |
| SUNBELT RENTALS, INC | $2.3M | 78 |
| EQUIPMENTSHARE.COM INC | $1.1M | 31 |
| ARCUS GROUP, LLC | $371K | 1 |
| MISCELLANEOUS FOREIGN AWARDEES | $208K | 8 |
| ATLANTIC LIFT SYSTEMS, INC. | $132K | 6 |
| HYATT CORPORATION | $49K | 1 |
| UNITED RENTALS (NORTH AMERICA), INC. | $47K | 1 |
| MONMOUTH SOLUTIONS, INC | $41K | 1 |
| TRANSFER GENERAL TRADING AND TRANSPORT OF GOODS LTD COMPANY | $32K | 1 |
Top Agencies
Federal agencies directing the most contract spending toward NAICS 532310.
Related NAICS Codes
Industries similar to General Rental Centers, by shared sector, subsector, and industry group.
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