Rhonda Coles

Rhonda Coles is a procurement professional with a demonstrated focus on small business set-asides and specialized contracting within federal acquisition channels. She plays a critical role in executing agency procurement strategies that prioritize socioeconomic goals, ensuring compliance with FAR Part 19 while advancing equitable access to federal contracts. Her acquisitions typically involve service-based and leasing contracts, with an emphasis on meeting operational needs through competitively awarded, small business-led solutions. Coles aligns closely with the agency’s mission to foster inclusive economic opportunity through strategic sourcing. Her contractor relationships center on small business vendors, particularly those certified under socioeconomic programs, with a strong preference for small business set-asides. While no specific contractor names are identifiable, her pattern of awarding reflects consistent engagement with service-disabled veteran-owned, women-owned, and general small businesses. She fosters collaborative, transparent vendor relationships grounded in competitive bidding and strict adherence to set-aside eligibility requirements, promoting a level playing field for underserved entrepreneurs. Coles exhibits a pronounced commitment to small business participation, with 81.6% of her awards designated as total small business set-asides under FAR 19.5. An additional 2.6% of contracts are reserved for service-disabled veteran-owned and women-owned small businesses, underscoring her dedication to socioeconomic equity in federal contracting. Her approach reflects a deliberate strategy to maximize small business utilization, minimize no-set-aside awards, and ensure compliance with statutory goals for disadvantaged business participation. Her primary procurement focus lies in NAICS 532112 (Passenger Car Leasing) and 532120 (Truck, Utility Trailer, and RV Rental and Leasing), indicating a strong operational reliance on vehicle and equipment leasing services. She also procures specialized services including security systems (561621) and custom computer programming (541511), demonstrating technical fluency in both logistics and IT domains. Her expertise spans asset management, facility support, and technology-enabled services, positioning her as a key steward of mission-critical, small business-driven acquisitions.