BETTERUP, INC.

BetterUp, Inc. specializes in evidence-based leadership development and behavioral change programs delivered through scalable coaching platforms, primarily serving federal agencies seeking to enhance executive performance and organizational resilience. Their core capabilities center on delivering licensed executive coaching systems integrated with validated leadership assessments, designed to drive measurable improvements in decision-making, emotional intelligence, and team effectiveness. The company leverages proprietary methodologies grounded in positive psychology and cognitive-behavioral science to support leadership pipelines across high-stakes environments, including military command structures and senior civil service roles. A key differentiator is their focus on scaling personalized coaching at enterprise levels through digital licensing models, enabling consistent, data-informed development across large, geographically dispersed workforces. BetterUp maintains consistent engagement with the Department of Defense, where they provide leadership coaching licenses to surface warfare command candidates and other high-potential personnel, often under SBIR Phase III programs that validate their interventions through rigorous evaluation frameworks. They also serve the Department of the Treasury and Department of Health and Human Services with executive development programs focused on behavior change and sustained leadership growth, while supporting the Department of Housing and Urban Development with leadership licensing solutions tailored to senior management teams. Their relationships reflect a pattern of repeat, mission-critical engagements centered on leadership readiness and organizational transformation. The contractor’s primary focus lies in NAICS 611430 for professional and management development training, where they deliver structured, outcomes-driven coaching ecosystems, and NAICS 541715 for research and development in life sciences, where they apply behavioral science to validate and refine leadership interventions through federally funded innovation programs. This dual focus positions them uniquely at the intersection of human capital development and applied behavioral research. BetterUp, Inc. is a small business headquartered in Austin, Texas, with no federal certifications on record. Their market positioning is defined by scalable, tech-enabled leadership development solutions that bridge the gap between traditional training and sustained behavioral change in federal leadership pipelines.