KEEP IT FIT INC.

KEEP IT FIT INC. specializes in fitness and wellness program implementation for government personnel, delivering structured physical readiness initiatives, health education, and lifestyle coaching tailored to federal workplace environments. Their core capabilities include designing and managing employee wellness campaigns, conducting fitness assessments, and deploying evidence-based health promotion strategies aligned with DoD and civilian agency standards. The company leverages certified fitness professionals and behavioral health methodologies to drive sustained participant engagement, with expertise in injury prevention, nutrition guidance, and stress management programs. A key differentiator is their focus on culturally responsive, scalable wellness models that integrate seamlessly into existing government HR and occupational health frameworks. While award history is not available, the contractor’s primary NAICS code 713940 — “Other Amusement and Recreation Activities” — indicates a focus on non-sporting, community-based wellness services rather than athletic training or facility operations. This positions KEEP IT FIT INC. within the growing federal sector for preventive health and workforce resilience programs, particularly in agencies prioritizing employee well-being and reduced absenteeism. The company is structured as a 2L entity, indicating a small business with limited subcontracting capacity, and holds dual certifications as a Women-Owned Small Business and Woman-Owned Business, enhancing its eligibility for set-aside contracts under SBA programs. Based in Fort Worth, TX, the firm maintains a regional operational footprint with potential for nationwide service delivery through mobile or virtual wellness platforms. Its market positioning emphasizes inclusive, women-led health innovation within the federal government’s preventive care and human capital development initiatives.