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NAICS Code· 611620

Sports and Recreation Instruction

This industry comprises establishments, such as camps and schools, primarily engaged in offering instruction in athletic activities. Overnight and day sports instruction camps are included in this industry. Illustrative Examples: Camps, sports instruction Professional sports instructors (i.e., not participating in sporting events) Cheerleading instruction Riding instruction academies or schools Gymnastics instruction Sports (e.g., baseball, basketball, football, golf) instruction Martial arts instruction, camps or schools Swimming instruction Cross-References.Show more

NAICS 611620 – Sports and Recreation Instruction encompasses structured physical training, athletic skill development, and recreational program instruction delivered in formalized settings. This sector includes services such as team sports coaching, fitness conditioning, outdoor adventure instruction, and specialized athletic development programs tailored to military personnel, veterans, and federal employees.

29
Active Contracts
$7.3M
Total Obligations (12mo)
57
Awarded Contracts (12mo)
34
Contractors Awarded (12mo)
+5.0%
YoY Growth

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 611620.

AI Industry Description

NAICS 611620 – Sports and Recreation Instruction encompasses structured physical training, athletic skill development, and recreational program instruction delivered in formalized settings. This sector includes services such as team sports coaching, fitness conditioning, outdoor adventure instructio...

NAICS 611620 – Sports and Recreation Instruction encompasses structured physical training, athletic skill development, and recreational program instruction delivered in formalized settings. This sector includes services such as team sports coaching, fitness conditioning, outdoor adventure instruction, and specialized athletic development programs tailored to military personnel, veterans, and federal employees. In the government contracting landscape, these services support readiness, wellness, and resilience initiatives, often integrated into installation-based quality-of-life programs, physical fitness standards compliance, and veteran reintegration efforts. Contracts typically involve certified instructors, curriculum development, equipment coordination, and performance tracking systems aligned with DoD and VA health and wellness mandates. The leading contractor in this sector is NEW WAVE PEOPLE, INC., a small business specializing in adaptive physical training and behavioral health-integrated recreation programs. The competitive landscape is dominated by niche service providers with expertise in military-specific fitness protocols, trauma-informed coaching, and culturally competent instruction for diverse populations. Large primes rarely compete directly here; instead, the market is characterized by agile small businesses with deep domain knowledge in military culture and physical performance science. The Department of Defense is the primary federal buyer, driving demand through Morale, Welfare, and Recreation (MWR) programs, Army Community Service initiatives, and veteran transition support centers. Demand is fueled by statutory requirements for physical readiness, mental health mitigation, and family support services on military installations and VA medical campuses. The market is moderately competitive with high opportunity density at the installation and regional level, particularly where integrated wellness and readiness programs are expanding. Contractors with DoD security clearances, experience in military installation operations, and certified coaching credentials have a distinct advantage. Emerging trends include increased integration of mental health metrics with physical performance tracking and demand for telehealth-enabled instruction models to support remote and deployed populations.

Top Contractors

Companies with the highest total award value under NAICS 611620, ranked by dollars won.

Related NAICS Codes

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NAICS 611620 FAQ

Frequently Asked Questions

NAICS code 611620 covers Sports and Recreation Instruction. This industry comprises establishments, such as camps and schools, primarily engaged in offering instruction in athletic activities. Overnight and day sports instruction camps are included in this industry. Illustrative Examples: Camps, sports instruction Professional sports instructors (i.e., not participating in sporting events) Cheerleading instruction Riding instruction academies or schools Gymnastics instruction Sports (e.g., baseball, basketball, football, golf) instruction Martial arts instruction, camps or schools Swimming instruction Cross-References.

Recently Posted in Sports and Recreation Instruction

NAICS: 611620
New
SLED
Cal-Fire & City of Vallejo Night Vision Goggles and Water Drop Training at Lake CurryCal Fire and the City of Vallejo plan to conduct night vision goggles training at Lake Curry, involving water drops and nighttime landings to simulate aerial firefighting operations under low-light conditions. Training sessions will occur every other week on Monday and Friday evenings, starting 30 minutes after sunset and lasting one to two hours, and are scheduled to continue through 2026 to 2031. Aircraft will collect water from Lake Curry and drop it on surrounding parcels owned by the City of Vallejo within Napa County’s jurisdiction, ensuring all water remains within the local watershed and does not deplete lake resources. In addition to water drops, crews will practice landings in open grassland areas adjacent to the lake to gain experience navigating unfamiliar terrain at night, with no tree removal or alterations to land topography proposed. The training area consists primarily of grassland and oak woodlands, and no vegetation treatments or ground disturbance are planned beyond minor, temporary impacts from landings, which will be confined to open areas without affecting trees or sensitive habitats. Environmental assessments have confirmed no direct impacts on federally or state-listed species, as activities avoid sensitive vegetation and avian habitats, and water usage remains fully contained within the natural hydrologic cycle.
Napa County

POSTED

5 days ago

DEADLINE

N/A
View Details
NAICS: 611620
Grant
Public Diplomacy Bujumbura Small Grants ProgramThe U.S. Department of State’s Embassy Bujumbura is soliciting proposals under the Public Diplomacy Bujumbura Small Grants Program to implement a time-bound initiative supporting American foreign policy goals through sports and health engagement. The program aims to leverage basketball as a tool to advance U.S. public diplomacy, strengthen people-to-people ties, capitalize on the Decade of Sport (2024–2034), and promote physical and mental well-being among youth and young professionals aged 15 to 35, as well as opinion leaders in Burundi. Projects must align with the broader objectives of making the United States safer, stronger, and more prosperous by showcasing American leadership and excellence in sports and health, while integrating the Freedom 250 brand and Department of State visual identity into all public-facing materials. Proposals are capped at a maximum award of $25,000 with an anticipated performance period of twelve months beginning in October 2026, and must be completed by October 2027. Applicants must be non-profit organizations, educational institutions, or public international entities; for-profit organizations are ineligible. All applicants are required to maintain an active Unique Entity Identifier (UEI) in SAM.gov and submit a comprehensive narrative proposal not exceeding ten pages, along with standardized forms SF-424, SF-424A, SF-424B, budget justification, and supporting documents such as one-page resumes for key personnel and letters of support. Proposals will be evaluated on a trade-off basis using a weighted scoring system: program quality and feasibility (30 points), organizational capacity (25 points), project planning (20 points), budget reasonableness (10 points), monitoring and evaluation (10 points), and sustainability (5 points), with cost used only as a tie-breaker in favor of lower indirect cost rates. Selected applicants must comply with extensive post-award requirements including quarterly and final financial and programmatic reporting, adherence to 2 CFR Parts 175 and 200, annual recertifications on trafficking in persons compliance, and submission of Risk Analysis Information via the DS-4184 form for key personnel through the State Department’s RAM portal. Branding mandates require use of the Freedom 250 and State Department logos on all program materials. Unallowable costs include pre-award expenditures, construction, direct social services, medical assistance, and undisclosed unmanned aircraft systems use. Payment is processed via SF
U.S. Mission To Burundi

POSTED

8 days ago

DEADLINE

in about 1 month
View Details
NAICS: 611620
Grant
Basketball Clinic & Tournament CoordinationThe contract requires comprehensive planning and execution of basketball clinics and tournaments targeted at youth aged 15 to 35 in Burundi, covering all aspects of logistics, participant recruitment, scheduling, and on-site management. The successful bidder will be responsible for organizing events that promote youth engagement through sports, ensuring smooth operations from initial setup through final event closure, with an emphasis on safety, inclusivity, and community impact. The work is classified as a subcontract under NAICS code 611620 and is sponsored by the U.S. Mission to Burundi under the Department of State, indicating alignment with U.S. diplomatic and developmental goals in the region. Bids must be submitted by August 14, 2026, with the opportunity posted on July 7, 2026, and no set-aside provisions are specified, meaning all eligible entities may apply. The place of performance is entirely within Burundi, and while no specific office address or point of contact is listed, the managing agency is clearly identified as the U.S. Mission to Burundi. The subcontract nature implies the awardee will likely operate under a prime contractor but must deliver independently on all operational and programmatic deliverables, including coordination with local stakeholders, adherence to cultural norms, and compliance with U.S. government standards for international programming.
U.S. Mission To Burundi

POSTED

8 days ago

DEADLINE

in about 1 month
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NAICS: 611620
SLED
After School Enrichment ProgrammingDetroit Public Schools Community District is inviting qualified community partners to submit proposals for free after-school enrichment programs during the 2026-2027 and/or 2027-2028 school years, focusing on STEAM, Social Studies, Arts, and athletics. The district is seeking partners who can deliver high-quality, engaging activities at no cost to students, while organizations wishing to offer paid services must respond to a separate RFP. The district reserves the right to select multiple vendors to ensure broad access to enrichment opportunities across its schools. This solicitation is open to organizations capable of meeting the educational and developmental needs of students through structured, safe, and impactful after-school programming. The request for information, identified as RFI-27-0009-0-2027/PLR, was posted on July 2, 2026, with a response deadline of June 30, 2027. Interested parties must submit their proposals to the Detroit Public Schools Community District Procurement Department in Michigan. The initiative is part of the district’s broader effort to expand equitable access to academic and extracurricular enrichment beyond the regular school day. While the document does not specify set-aside categories or NAICS codes, it emphasizes partnerships with local organizations committed to student success and community engagement without financial burden on families.
Detroit Public Schools Community District

POSTED

13 days ago

DEADLINE

in 12 months
View Details

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