WISCONSIN FAMILY TIES INCORPORATED

Wisconsin Family Ties Incorporated specializes in community outreach and public engagement strategies, leveraging marketing consulting services to design and implement targeted programs that connect underserved populations with essential social services. Their core capabilities center on developing culturally competent communication campaigns, stakeholder engagement frameworks, and behavioral outreach initiatives—particularly in health and human services contexts. The contractor excels in translating policy objectives into actionable community-level interventions, applying principles of health communication, behavioral science, and public relations to foster trust and participation. Their technical expertise includes needs assessment, messaging strategy, coalition building, and program evaluation methodologies tailored to public sector delivery systems. A key differentiator is their focus on grassroots mobilization and relationship-based outreach, ensuring interventions resonate with local demographics and overcome systemic barriers to access. The contractor has demonstrated experience working with the Department of Health and Human Services, primarily supporting initiatives that expand access to social services through strategic outreach partnerships. Their engagement with HHS reflects a pattern of delivering program-specific awareness and enrollment campaigns, often aligned with public health priorities such as preventive care, family support, or community wellness. This relationship suggests a capacity to align with federal grant objectives while maintaining localized responsiveness. Their primary industry focus is marketing consulting services under NAICS 541613, which in practice means designing and managing communication programs that drive public participation in government-funded social programs. This positions them as a niche provider in the public sector outreach space, distinct from commercial marketing firms by their emphasis on mission-driven engagement rather than brand promotion. Wisconsin Family Ties Incorporated is a small business headquartered in Madison, Wisconsin, operating as a privately held entity. While no formal government certifications are listed, their localized presence and focus on community-based service delivery indicate a strong alignment with state and federal social service networks in the Midwest.