R--2026 FIRE PREVENTION CAMPAIGN

Solicitation 140L3926Q0004 is a total small business set-aside under NAICS 541810 issued by the Bureau of Land Management (BLM) Nevada State Office. The objective is to develop and execute a statewide fire prevention advertising campaign from March 1, 2026, to November 30, 2026. The campaign aims to reduce human-caused wildfires by targeting the general public and outdoor enthusiasts through a multi-platform approach, including streaming TV, radio, social media, billboards, and partnerships with sports teams. Key deliverables include the creation of video PSAs for social media and gas pumps, a comprehensive advertising plan, and a technical narrative outlining the strategy to influence behavior change and recruit seasonal firefighting staff. The government will award the contract based on a Best Value trade-off process, prioritizing technical capabilities and past performance over price. Technical evaluations will focus on the offeror's approach to the statement of work, experience with streaming and diverse media, and understanding of Nevada demographics. Price will be evaluated on a binary GO/NO GO basis for reasonableness. Administrative requirements include mandatory electronic invoicing via the Internet Payment Platform (IPP) and compliance with federal labor standards under Executive Order 14026. The government retains a one-time option to extend services for up to 30 days.