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This Government Contract opportunity from Department Of Defense was posted on April 24, 2015. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

99--PIAA Sponsorship

Awarded
10672751Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541840
SLED
Sponsorship and Advertising Sales Services
Solicitation # SS-12-26
The 32nd District Agricultural Association is soliciting proposals for Sponsorship and Advertising Sales Services at the OC Fair and Event Center in Costa Mesa, California. The selected contractor will be responsible for maximizing revenue and brand impact by identifying sponsorable assets, creating tiered packages, prospecting and negotiating with sponsors, and managing the full lifecycle of sponsorship agreements. Key deliverables include the development of sales program guidelines, customized ROI-focused proposals, and regular performance reporting. Additionally, the contractor must provide on-site sales staff support during the annual OC Fair from June through August. The contract term runs from December 1, 2026, through November 30, 2028, with three optional one-year renewals. Compensation is based on commission percentages quoted by the bidder for new sponsors and budget-relieving trade, while renewing multi-year sponsors are set at a pre-determined 10 percent commission. Annual budget goals start at 3 million dollars for 2027, with an expected annual growth of approximately 3 percent. Proposals are due by October 30, 2026, at 11:00 a.m. and will be awarded to the bidder with the highest score based on a 100-point weighted evaluation, which includes a 5 percent preference for certified small businesses and applicable incentives for Disabled Veteran Business Enterprises. Contractors must adhere to strict compliance and insurance requirements, including Commercial General Liability, Automobile Liability, and Workers Compensation. Mandatory submission documents include a signed cover letter with specific verbatim language, a technical proposal, and various certifications such as the Bidder Declaration and Darfur Contracting Act attachment. All proposals must be submitted electronically via WeTransfer to the designated email address.
32nd DAA -Costa Mesa

POSTED

22 days ago

DEADLINE

in 2 days

General Info

NAICS

541840 - Media Representatives

Place of Performance

PA

Set-Aside

NONE

Documents

2

Contract W912KC-15-P-0043 - PIA A Sponsorship

PDF, High priority: read this firstaward
High

Sole Source Justification - PIAA Championships Sponsorship

PDF, High priority: read this firstjustification-and-authorization
High

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PhaseAwarded
Posted

Justification (J&A)

Awarded

Contract was awarded

Submission Closed

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Organization & Contact Information

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AgencyDepartment Of Defense → W7NX Uspfo Activity Pa Arng
ContactsNo contacts available
OfficeANNVILLE, PA, 17003-5002, USA
Office AddressANNVILLE, PA, 17003-5002, USA
ContactsNo contact information available

Full Description

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Market research indicates the Market Street Sports Group LLC (MSSG) is the exclusive agent for sales and marketing promotions for PIAA and therefore the ony company that can meet the requirement to advertise and promote the Pennsylvania National Guard among a key target demographic. MSSG is the exclusive advertising concessionaire for the PIAA and were awarded these rights with a 1-year contract which renewed every two even numbered years since 2008. The contract is still valid as of July 1 2014 and up for renewal on the same date in 2016. The contract became effective August 1st, 2008. less than br greater than less than br greater than less than br greater than The use of advertising on mass transit is authorized by NG 601-1 - (7-8. Media less than br greater than Media can range from the simple to very high tech. however all media source should be able to be tracked for less than br greater than effectiveness in their ability to generate leads, promote retention in the Guard, impact COI's, and develop the less than br greater than National Guard brand and or reducing attrition among current members. Media venues included but not limited to; less than br greater than print; Magazines, Newspaper (community, daily, employment, high school, and college) Prior service and base less than br greater than advertising; Base newspaper print ads, Base signage, floor decals, counter mat ads, tray liners. Internet; targeted less than br greater than email campaigns, Geo-Demo targeted banners, lead generation programs, online college newspapers. Auto Wraps, less than br greater than Inflatable's, Movie Theater; Digital spots, Movie slides. All kinds of out of home marketing; Event signage, less than br greater than Stadium signage, Source boards for High School and College, Campus, Poster Ad Racks for High School and less than br greater than College, Mall & Airport Advertising. Transit display ads, promotional and recognition items less than br greater than

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