Advertising Strategy and Creative Development

This contract involves the development of an advertising strategy along with messaging, branding, and creative content aimed at promoting Norfolk Naval Shipyard (NNSY) job fairs across multiple platforms. The work focuses on creating a cohesive and effective marketing campaign that will enhance the visibility and attractiveness of the job fairs to a broad audience. It is solicited as a subcontract opportunity under NAICS code 541810, which pertains to advertising agencies. The contract is issued by the Department of Defense under the Norfolk Naval Shipyard Gf office, with the place of performance located in Portsmouth, Virginia. The solicitation was posted on May 1, 2026, with a response deadline set for May 11, 2026. No specific set-aside type is mentioned, and further organizational details or points of contact were not provided. The overall goal is to support recruitment efforts by crafting compelling and strategically designed advertising materials suitable for a multi-channel promotion environment.