This Solicitation opportunity from Texas was posted on February 27, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Agency of Record Marketing and Advertising Services
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
Active Opportunities Like This One
AI Contract Overview
The City of Baytown is seeking a single vendor to provide comprehensive marketing, advertising, media buying, and creative services aimed at promoting the city globally. The primary objective is to ensure that people worldwide have the opportunity to learn about Baytown, with a focus on attracting new residents, developers, travelers, and investment. The contract is structured in two phases, both targeting audiences in North America and Europe as part of a broader international marketing effort. The initial phase concentrates on promoting the website www.visitbaytown.com over a six-month period, targeting potential travelers. Based on the success of this phase, there is an option to extend the contract for up to an additional 12 months, during which the focus will expand to include marketing efforts for two other Baytown websites. The solicitation, titled "Agency of Record Marketing and Advertising Services," was posted on February 27, 2024, with a response deadline of March 21, 2024. The contract falls under NAICS code 541850, which pertains to advertising agencies. The project is managed by the City of Baytown, Texas, with Carla Hommel serving as the primary contact for inquiries. The scope emphasizes a strategic, phased approach to elevate Baytown’s visibility internationally, leveraging media buying and creative campaigns to achieve its promotional goals.
General Info
Agency
Place of Performance
TX, USASet-Aside
Documents
0AI Contract Breakdown
Uniform Contract FormatNo documents to break down
The breakdown needs solicitation documents. None were found from this contract's source.
Timeline
Submission Closed
Organization & Contact Information
Full Description
The scope of services is divided into two phases, both targeting North America and Europe as part of the global effort mentioned above. The first phase focuses entirely on the website and marketing of www.visitbaytown.com, identifying potential travelers for a duration of 6 months. Pending the results of phase one there will be an option to extend the Agreement for up to an additional 12 months, and shifting the focus to the marketing and advertising of two other City of Baytown websites (to be named).
Earlier notices in this NAICS code
Posted before this notice, open and closed
Find Active Opportunities Like This
Get AI-powered intelligence on the opportunities still open
Every page of the solicitation package shredded into a compliance breakdown
AI-powered matching based on your capabilities and past performance
Competitor and incumbent history on the requirement
Automated alerts on amendments, Q&A deadlines, and award
Join 750+ contractors already using CLEATUS
