Citywide Naming Rights & Sponsorship, Rebid

The City of New Smyrna Beach, Florida, is seeking proposals from qualified firms to provide comprehensive Naming Rights and Sponsorship Services across the city. The scope of services includes developing a strategic program to secure naming rights and sponsorships that enhance the city's revenue streams and community engagement. The contract aims to establish a partnership with a contractor capable of executing these initiatives effectively, with project values estimated between $500,000 and $2,000,000. The solicitation, posted on July 21, 2025, with a deadline for responses on August 25, 2025, is managed by the Leisure Services department under the Florida organization, with Janet Vivian serving as the primary contact. The procurement process emphasizes compliance with Florida's public records law, requiring all submitted materials to become public records accessible upon request, and obligates the contractor to maintain and transfer records as stipulated. The contract will be governed by detailed terms covering scope, compensation, insurance, and legal obligations, ensuring transparency and accountability. The project is part of the city's broader efforts to enhance its branding and sponsorship opportunities, leveraging the expertise of firms experienced in sponsorship development and rights management. The procurement portal provides additional details and documentation, supporting a transparent and competitive selection process aimed at securing a partner capable of elevating the city's sponsorship and branding initiatives.