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Communications and Partnership Support for the 2027 Census Test

Active
Federal

Contract Overview

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The Census Program Offices within the Department of Commerce are seeking communications and partnership support for the 2027 Census Test. This initiative focuses on evaluating digital communications strategies to increase household self-response rates and optimize planning for the 2030 Census. The project will be centered in the Colorado Springs, Colorado, Designated Market Area and involves the development of digital messaging, targeted advertising, media placement, and comprehensive performance analysis to identify cost-effective methods for encouraging Internet Self-Response. Managed under NAICS code 541810, the contract requires the selected provider to handle campaign monitoring and post-test analysis to inform future federal resource allocation and operational planning. While the place of performance is listed in Suitland-Silver Hill, Maryland, the primary operational focus remains the Colorado test market. This forecast was posted on October 21, 2026, with Katrina Syvertsen serving as the point of contact.

General Info

Communications and partnership support for 2027 Census Test digital strategies in Colorado.

NAICS

541810 - Advertising Agencies

Place of Performance

SUITLAND-SILVER HILL, MD

Set-Aside

NONE

Documents

0

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Organization & Contact Information

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AgencyDepartment Of Commerce → Census Program Offices
Contacts1 person available
OfficeN/A
Office AddressN/A
Contacts
Katrina Syvertsen

Full Description

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The Census Bureau requires Communications and Partnership support for the 2027 Census Test to evaluate digital communications strategies that may improve household self-response and inform planning for a complete and accurate 2030 Census. The requirement includes development and testing of digital messages, geographically targeted digital advertising, media planning and placement, campaign monitoring, performance measurement, and post-test analysis in the Colorado Springs, Colorado, Designated Market Area. Contractor support will facilitate evaluation of messaging approaches, household response rate patterns, and cost-effective methods to encourage Internet Self-Response (ISR). Findings will inform future census operations, communications planning, and efficient use of federal resources.

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