Crossmark, Inc. (Product Connections

The Florida Department of Agriculture and Consumer Services intends to enter into a single-source agreement with Crossmark, Inc. (Product Connections) to execute the Fresh From Florida Grocery Retailer Marketing Program. This procurement, identified by solicitation number SS 26 27 59, focuses on providing comprehensive sports marketing sponsorship and integrated marketing services, including nationwide in-store sampling, retail events, experiential marketing, and creative video production. The scope of work specifically requires the ability to conduct full-service in-store operations—such as event setup, product preparation, staffing, and shopper engagement—across major grocery retail chains including Publix, Food Lion, Hannaford, Spartan Nash, and Giant Eagle. This single-source award is justified under Florida Statutes Sections 120.57(3) and 287.057(3), as Crossmark, Inc. is deemed the only known vendor capable of meeting the required nationwide sampling and service execution capabilities. The estimated contract value ranges from $235,000 to $350,000, with an anticipated execution date of June 30, 2027. While this is not a formal request for a bid or proposal, prospective vendors who believe they can provide these commodities or services must submit relevant information to the procurement contact, Brittany Harvey, no later than September 15, 2026. All marketing and promotional activities must strictly adhere to department guidelines regarding the use of the Fresh From Florida logo.