This Government Contract opportunity from California was posted on April 15, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Digital Advertising (Paid Media) Management

Closed

State & Local

Submission Closed05/05/2025, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810

New

International

Digital Media Placement & Ad ManagementThis subcontract for Digital Media Placement and Ad Management supports prime contractors on Valuation Tribunal Service projects by executing the targeted distribution of recruitment materials. The scope of work focuses on managing paid advertising campaigns across LinkedIn and Meta, specifically designed to attract under-represented groups and demographics outside of the legal profession. The selected provider is responsible for maintaining strict compliance with government data privacy and digital advertising guidelines. Key deliverables include the provision of verified reach metrics and detailed performance reports to track the effectiveness of the ad campaigns. This opportunity falls under NAICS code 541810 and is associated with the Valuation Tribunal Service.

Valuation Tribunal Service

POSTED

DEADLINE

Digital Communications and Social Media Asset CreationThis subcontract opportunity, titled Digital Communications and Social Media Asset Creation, involves the development of digital educational materials and social media content for prime contractors working on Maryland Department of Health projects. The selected provider will be responsible for creating website assets, social media content, and editable slide decks, ensuring all deliverables adhere to MDH branding guidelines and meet Section 508 digital accessibility standards. Final deliverables include the completed digital assets, social media content, and all associated raw project files. Managed by the Office of Population and Health Improvement within the state of Maryland, this project falls under NAICS code 541810. The solicitation was posted on October 27, 2026, with a response deadline set for November 12, 2026.

Office of Population and Health Improvement

POSTED

DEADLINE

PDMP Communications Development

Solicitation # BPM059509

The Maryland Department of Health, Office of Population Health Improvement, is seeking a certified small business to develop multimedia communications assets for the Prescription Drug Monitoring Program. This firm-fixed-price contract involves creating and updating evidence-based educational materials, including print and digital assets, training videos, and social media content. All deliverables must adhere to state branding guidelines, meet Section 508 digital accessibility standards, and be provided in fully editable source file formats. The project is funded through the federal OD2A grant, with a performance period extending from the date of award through February 28, 2027. Key milestones include the submission of final draft deliverables by January 15, 2027, followed by a period for stakeholder feedback and final approval by MDH leadership in February 2027. Eligible vendors must be certified by the Governor’s Office of Small, Minority & Women Business Affairs and demonstrate at least three years of experience in healthcare communications, including two examples of prior campaigns completed for a state agency. The award will be based on the most advantageous offer, determined by a weighted analysis of technical and financial proposals, with a heavier emphasis on technical factors. Technical evaluations will focus on the statement of work, the detailed work plan for integrating community needs, and the vendor's corporate experience. Proposals must be submitted via the eMMA portal by November 12, 2026, as two separate files: a technical proposal not exceeding ten pages and a separate financial proposal.

Office of Population and Health Improvement

POSTED

DEADLINE

Concert Marketing and Promotional Campaign ManagementThis subcontract for Concert Marketing and Promotional Campaign Management supports prime contractors on concert season projects for the City of South Fulton in Georgia. The selected provider will be responsible for developing comprehensive promotional strategies, managing social media and digital campaigns, coordinating local advertising, and executing outreach initiatives designed to maximize venue capacity and increase ticket sales. The scope of work requires proficiency in digital marketing tools, graphic design software, and media buying platforms to deliver measurable results and detailed campaign reports. Interested parties should note that the response deadline for this opportunity is December 15, 2026, and the project falls under NAICS code 541810.

POSTED

DEADLINE

Media Buying and PlacementThis subcontract for the University of Akron focuses on the planning and execution of media placement to drive attendance for projects at The Akron Civic Theatre and E.J. Thomas Hall. The selected provider will be responsible for purchasing ad space and time across various multi-channel platforms, utilizing specialized media buying platforms and tracking tools to ensure campaign effectiveness. Key deliverables include the successful execution of these media placements and the submission of a detailed net media spend report. The contract requires strict adherence to Buy America and Buy Ohio preferences. Interested parties should note that the response deadline is November 11, 2026, and the project falls under NAICS code 541810. This engagement is designed to support prime contractors in increasing public engagement and attendance at the university's primary performance venues.

The University of Akron

POSTED

DEADLINE

Marketing, Advertising and Media Buying Services - Wirral Met College

Solicitation # PR-2016-0085

Wirral Metropolitan College is seeking a UK-based supplier to provide comprehensive marketing, advertising, and media buying services to drive student recruitment, increase institutional awareness, and promote its course offerings. The scope of work includes end-to-end campaign management, encompassing planning, media recommendations, buying, delivery, monitoring, optimization, and performance reporting. Eligible service channels may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, as well as the production and distribution of printed promotional materials. This procurement is specifically reserved for suppliers with business operations in the United Kingdom and is noted as being particularly suitable for small and medium-sized enterprises and voluntary, community, and social enterprises. The contract is estimated to be valued at 92,000 GBP excluding VAT for an initial 12-month term, starting approximately January 4, 2027, with an option to extend for an additional 12 months at the college's discretion based on performance and budget. Tenders will be evaluated on a weighted scale of 70% for quality and 30% for price, with the award going to the compliant bidder achieving the highest combined score. Interested parties must submit a completed tender response workbook, including a Common Campaign Scenario and Pricing Response, by the deadline of November 30, 2026, at 12:00 noon GMT.

Wirral Metropolitan College

POSTED

DEADLINE

Tanger Outlets Advertising PlacementThis subcontract, titled Tanger Outlets Advertising Placement, is issued by the State University of New York for projects located at the SUNY Stony Brook West Campus. The scope of work involves the placement and management of advertising campaigns for prime contractors, specifically focusing on the acquisition of ad space and the coordination of campaign rotations. The selected provider will manage advertising assets across various mediums, including digital screens, kiosks, and signage, while ensuring all materials adhere to the internal branding and advertising guidelines established by Tanger Outlets. The contractor is responsible for the delivery of active advertising placements and the provision of detailed campaign performance reports. Classified under NAICS code 541810, this agreement focuses on the strategic execution of promotional visibility within the designated outlet area to support the objectives of the prime contractors.

State University of New York (SUNY)

POSTED

DEADLINE

Marketing & Social Media ManagementThis subcontract opportunity, titled Marketing and Social Media Management, is issued by the Bureau of Human Resources under the Department of State. The selected provider will be responsible for creating and managing promotional materials and the social media presence for prime contractors working on Department of State projects. Key deliverables include the development of promotional content, the creation of descriptions designed to attract and inform potential applicants, and the maintenance of a documented social media posting schedule. The project falls under NAICS code 541810 and requires the delivery of all completed promotional assets and a comprehensive content calendar. Interested parties should note that the solicitation was posted on October 27, 2026, with a response deadline set for November 23, 2026.

Bureau Of Human Resources

POSTED

DEADLINE

Digital Marketing and Social Media PromotionThis subcontract with the NYS Department of Agriculture and Markets focuses on providing digital marketing and social media promotion to increase the visibility of New York State agricultural fairgrounds projects. The scope of work includes managing social media accounts, executing pay-per-click and social advertising spends, and producing digital video and social content using specialized management and creation software. The selected provider is responsible for delivering comprehensive digital campaign reports, social media content calendars, and detailed engagement metrics while ensuring full compliance with New York State procurement laws. This opportunity falls under NAICS code 541810, with a response deadline set for July 1, 2027.

NYS Department of Agriculture & Markets

POSTED

DEADLINE

Advertising and Brand Development ServicesThis subcontract for Advertising and Brand Development Services supports prime contractors on New York State agricultural fairgrounds projects under the NYS Department of Agriculture and Markets. The scope of work involves the creation and execution of comprehensive advertising campaigns, the development of brand identities, and the production of promotional materials that highlight local agriculture. The selected provider will utilize graphic design software and media buying platforms to place advertisements across various media channels and deliver final brand guidelines and promotional assets. The project requires strict adherence to New York State procurement laws and the Consultant Disclosure Law. Interested parties should note that the response deadline is July 1, 2027, and the services fall under NAICS code 541810.

NYS Department of Agriculture & Markets

POSTED

DEADLINE

Media Buying and Planning AgencyThis subcontract opportunity is for a Media Buying and Planning Agency to support prime contractors on projects for the New York State Department of Agriculture and Markets. The selected agency will be responsible for the end-to-end process of planning, negotiating, and executing advertising space across a diverse range of channels, including newspapers, periodicals, television, radio, digital platforms, social media, and billboards. A key requirement of the role is the use of geo-targeted regional advertising, media planning software, and specialized ad-buying platforms to maximize reach and effectiveness. The agency is expected to research viable media opportunities and provide comprehensive deliverables, culminating in executed media placements and a final media buy report. This procurement falls under NAICS code 541810. Interested parties should note the response deadline of December 1, 2026, for this New York State agency initiative.

NYS Department of Agriculture & Markets

POSTED

DEADLINE

Tourism Advertising and Marketing Services OT-27-01

Solicitation # OT-27-01

The County of Louisa, Virginia, is soliciting proposals under RFP OT-27-01 to establish a pool of qualified firms to provide advertising and full-service marketing services to support local tourism. The scope of work encompasses a wide range of channels, including print, digital, broadcast, direct mail, and out-of-home advertising, as well as creative services and real-time analytics. Notably, the project excludes any rebranding or revisions to the County logo. The current annual advertising budget is estimated at 130,000 dollars, which may be divided among multiple awarded contractors via task orders. The resulting contract will include an initial term with options for two successive one-year renewals. Proposals are due by November 4, 2026, at 3:30 p.m. local time and must be submitted in both hard copy and electronic format. Evaluation is based on a point system, with the highest weight placed on the firm's experience and specific knowledge of the County of Louisa. Other criteria include project team qualifications, quality assurance processes, client references, previous work quality, and proposed rates. Awardees must comply with the County of Louisa Standard Terms and Conditions, including mandatory nondiscrimination and drug-free workplace clauses, and must maintain appropriate insurance for their operations.

Louisa County

POSTED

1 day ago

DEADLINE

in 7 days

AI Contract Overview

Sierra College is seeking a subcontractor for Digital Advertising Management to handle the planning, execution, and optimization of paid digital ad campaigns. The primary focus of these efforts is to drive student recruitment through strategic placements on Google and various social media platforms. The selected provider will be responsible for comprehensive budget tracking and detailed ROI analysis to ensure campaign effectiveness. This opportunity was posted on April 15, 2025, with a response deadline of May 5, 2025.

General Info

Sierra College seeks a digital advertising subcontractor for student recruitment and ROI analysis.

Agency

California → Sierra College

NAICS

541810 - Advertising Agencies

Place of Performance

CA, USA

Set-Aside

NONE

Documents

This scope was carved out of 2025-004.

The full solicitation package (5 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Digital Marketing Consulting Services

AI Contract Breakdown

Uniform Contract Format

No documents to break down

The breakdown needs solicitation documents. None were found from this contract's source.

Timeline

PhaseClosed

PostedApr 15

subcontract

Response DeadlineMay 5

Deadline has passed

Submission Closed

05/05/2025, 12:00:00 AM UTC

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Organization & Contact Information

AgencyCalifornia → Sierra College

ContactsNo contacts available

OfficeN/A

Organization / AgencyCalifornia → Sierra College

Office AddressN/A

ContactsNo contact information available

Full Description

Plan, execute, and optimize paid digital ad campaigns on Google and social platforms, with budget tracking and ROI analysis for student recruitment.

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