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Digital Analytics and Performance Tracking

Active

State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Digital Analytics and Performance Tracking supports prime contractors on Illinois Finance and Administration projects based in Springfield. The scope of work involves the technical setup and analysis of tracking mechanisms, including the installation of tracking pixels, configuration of conversion events, and the establishment of UTM parameters. The contractor is responsible for creating data dashboards and delivering ROI and conversion reports using GA4, Google Tag Manager, and CRM integration tools. The position requires a Google Analytics Certification to ensure professional standards in data delivery. Classified under NAICS code 541511, the contract focuses on providing comprehensive analytics dashboards to measure performance and effectiveness for the agency.

General Info

Subcontract for digital analytics, tracking, and ROI reporting for Illinois Finance and Administration.

Agency

Illinois → Finance & Administration

NAICS

541511 - Custom Computer Programming Services

Place of Performance

Springfield, IL, 62764, USA

Set-Aside

NONE

Documents

This scope was carved out of 26-494DOT-FINAD-B-50099.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

26-494DOT-FINAD-B-50099 | Change Order Notice - Creative Paid Media -Amendment #1

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Timeline

PostedNov 21

subcontract

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Organization & Contact Information

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AgencyIllinois → Finance & Administration

ContactsNo contacts available

OfficeN/A

Organization / AgencyIllinois → Finance & Administration

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs technical setup and analysis of tracking mechanisms for prime contractors on Illinois Finance & Administration projects. Installs tracking pixels, configures conversion events, sets up UTM parameters, and creates data dashboards using GA4, Google Tag Manager, and CRM integration tools. Requires Google Analytics Certification. Delivers analytics dashboards and ROI/Conversion reports.

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