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Digital and Social Media Marketing Campaigns

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Agency

Florida → Department of Agriculture and Consumer ServicesView Agency

NAICS

541830 - Media Buying AgenciesView NAICS

Place of Performance

FL, USA

Set-Aside

NONE

Documents

This scope was carved out of SS 26 27 59.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Crossmark, Inc. (Product Connections

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Timeline

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Organization & Contact Information

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AgencyFlorida → Department of Agriculture and Consumer Services
ContactsNo contacts available
OfficeN/A
Organization / Agency
Florida → Department of Agriculture and Consumer Services
View Agency Profile
Office AddressN/A
ContactsNo contact information available

Full Description

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Design and deployment of digital ads, social media content, and online engagement strategies to promote Florida-grown products.

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The Florida Department of Agriculture and Consumer Services intends to enter into a single-source agreement with Almacenista Importadores Genesa for the Fresh From Florida Grocery Retailer Marketing Program. This procurement, identified by solicitation number SS 26 27 57, is designed to support Florida agricultural products through a comprehensive service model that includes importation, logistics, brand representation, and distribution within the Dominican Republic. The scope of work encompasses managing end-to-end logistics and executing integrated marketing campaigns across print, TV, and digital media to drive sales in grocery retail channels. A key deliverable of the program is the collection of sales lift data to measure the effectiveness of these promotional activities. The estimated contract value ranges from $45,000 to $60,000, with an anticipated execution date of June 30, 2027. Because this is a single-source acquisition based on the vendor's unique ability to provide integrated importation and marketing services in the Dominican Republic, there are no formal competitive evaluation factors. The procurement is conducted in accordance with Florida Statutes and Rule 60A-1.045, F.A.C. Prospective vendors who believe they can provide the required commodities or services must submit relevant information to the procurement contact, Brittany Harvey, no later than the response deadline of September 15, 2026. Submissions may be delivered via email to procurement@fdacs.gov or by mail to the agency's Tallahassee office.
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Primafruit Limited
Solicitation # SS 26 27 61
The Florida Department of Agriculture and Consumer Services intends to enter into a single-source agreement with Primafruit Limited for the Fresh from Florida Grocery Retailer Marketing Program. This procurement is a non-competitive acquisition justified by Primafruit Limited's status as the exclusive distributor of Florida-grown fresh fruits to Waitrose supermarkets in the United Kingdom. The program's scope involves implementing integrated marketing campaigns to promote Florida produce through in-store displays, print features, and digital content optimization. Key deliverables include branded marketing materials using the Fresh from Florida logo, recipe development, magazine features, and the provision of sales data reports and photographic evidence to measure promotional effectiveness. The estimated contract value is between $35,000.00 and $50,000.00, with an anticipated execution date of June 30, 2027. While the promotional activities are centered in the United Kingdom, the official place of performance is designated as Florida. Prospective vendors who believe they can provide the required commodities or contractual services must submit relevant information to the procurement contact, Brittany Harvey, no later than September 15, 2026. Submissions may be sent via email to procurement@fdacs.gov or by mail to the Department of Agriculture and Consumer Services in Tallahassee, Florida. Detailed specifications regarding the commodities and services are contained within the PUR 7776 documentation.
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