This Solicitation opportunity from Florida was posted on September 15, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Primafruit Limited
Contract Overview
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AI Contract Overview
The Florida Department of Agriculture and Consumer Services intends to enter into a single-source agreement with Primafruit Limited for the Fresh from Florida Grocery Retailer Marketing Program, identified by solicitation number SS 26 27 61. This procurement, valued between 35,000 and 50,000 dollars, is justified by Primafruit Limited's unique role as the sole distributor of Florida fruits to Waitrose stores in the United Kingdom. The program focuses on promoting Florida-grown produce through coordinated in-store, print, and digital marketing initiatives, including the use of the Fresh from Florida logo, discounted promotional pricing, and the publication of recipes and features in Waitrose magazines and digital platforms. Key deliverables include the implementation of search engine optimization for Florida produce on digital platforms, the submission of pre- and post-promotion sales data to measure sales lift, and the provision of photographic evidence of in-store displays. The notice was posted on August 24, 2026, with a response deadline of September 15, 2026, and an anticipated execution date of June 30, 2027. While the formal place of performance is listed as Florida, the operational activities are centered at Waitrose locations in the UK. The procurement is governed by Florida Statutes and Rule 60A-1.045 F.A.C., with primary administrative contact provided by Brittany Harvey.
General Info
Place of Performance
FL, USASet-Aside
Timeline
Submission Closed
Organization & Contact Information
Full Description
More opportunities from Florida → Department of Agriculture and Consumer Services
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