Primafruit Limited

The Florida Department of Agriculture and Consumer Services intends to enter into a single-source agreement with Primafruit Limited for the Fresh from Florida Grocery Retailer Marketing Program. This procurement is a non-competitive acquisition justified by Primafruit Limited's status as the exclusive distributor of Florida-grown fresh fruits to Waitrose supermarkets in the United Kingdom. The program's scope involves implementing integrated marketing campaigns to promote Florida produce through in-store displays, print features, and digital content optimization. Key deliverables include branded marketing materials using the Fresh from Florida logo, recipe development, magazine features, and the provision of sales data reports and photographic evidence to measure promotional effectiveness. The estimated contract value is between $35,000.00 and $50,000.00, with an anticipated execution date of June 30, 2027. While the promotional activities are centered in the United Kingdom, the official place of performance is designated as Florida. Prospective vendors who believe they can provide the required commodities or contractual services must submit relevant information to the procurement contact, Brittany Harvey, no later than September 15, 2026. Submissions may be sent via email to procurement@fdacs.gov or by mail to the Department of Agriculture and Consumer Services in Tallahassee, Florida. Detailed specifications regarding the commodities and services are contained within the PUR 7776 documentation.