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This Solicitation opportunity from Florida was posted on September 15, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Primafruit Limited

Awarded
SS 26 27 61State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541820
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Solicitation # CDC-10-26-CommsFramework-SRG
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about 24 hours ago

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The Florida Department of Agriculture and Consumer Services intends to enter into a single-source agreement with Primafruit Limited for the Fresh from Florida Grocery Retailer Marketing Program, identified by solicitation number SS 26 27 61. This procurement, valued between 35,000 and 50,000 dollars, is justified by Primafruit Limited's unique role as the sole distributor of Florida fruits to Waitrose stores in the United Kingdom. The program focuses on promoting Florida-grown produce through coordinated in-store, print, and digital marketing initiatives, including the use of the Fresh from Florida logo, discounted promotional pricing, and the publication of recipes and features in Waitrose magazines and digital platforms. Key deliverables include the implementation of search engine optimization for Florida produce on digital platforms, the submission of pre- and post-promotion sales data to measure sales lift, and the provision of photographic evidence of in-store displays. The notice was posted on August 24, 2026, with a response deadline of September 15, 2026, and an anticipated execution date of June 30, 2027. While the formal place of performance is listed as Florida, the operational activities are centered at Waitrose locations in the UK. The procurement is governed by Florida Statutes and Rule 60A-1.045 F.A.C., with primary administrative contact provided by Brittany Harvey.

General Info

Florida Department of Agriculture intends a single source agreement with Primafruit Limited for marketing.

Documents

2
PDF, Low priorityspecial-notice
Low
PDF, Low priority2 pages · justification-and-authorization
Low

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Timeline

2 updates
PhaseAwarded
Posted

Solicitation

Notice updated

The notice description changed.

Notice updated

Response deadline changed from Sep 15, 2026 to Sep 18, 2026. The notice description changed.

Awarded

Contract was awarded

Submission Closed

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Organization & Contact Information

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AgencyFlorida → Department of Agriculture and Consumer Services
Contacts1 person available
OfficeN/A

Full Description

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THIS IS NOT A REQUEST FOR A BID OR PROPOSALNOTICE OF INTENDED AGENCY DECISION – SINGLE SOURCE PROCUREMENTPursuant to Section 287.057, Florida Statutes, this notice serves as a public posting of the Florida Department of Agriculture and Consumer Services’ intended decision to award a single source procurement.It is the Department’s intended decision to award to Primafruit Limited for "Fresh From Florida" Grocery Retailer Marketing Program.

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