This Solicitation opportunity from Utah was posted on September 14, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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UDOT RFP- IN LIEU OF Zero Fatalities PR Media Management

Closed

UDOT260313MH-1State & Local

Submission Closed10/05/2026, 08:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541820

New

SLED

Stakeholder Engagement and Communications Strategy

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Public Works

POSTED

4 days ago

DEADLINE

in 28 days

AI Contract Overview

The Utah Department of Transportation (UDOT) is soliciting proposals for a single award contract to provide public relations and media management services for the Zero Fatalities Program. The program aims to eliminate crashes, injuries, and fatalities by shifting driver behavior and fostering a shared safety culture through education and strategic communication. The selected contractor will be responsible for five primary areas: public relations outreach, development of creative assets, paid media placement and purchasing, overall communications strategy, and social media production and coordination. Key deliverables include an annual Strategic Communications Plan, a Content Review Plan due within 30 days of the Notice to Proceed, and monthly and annual media reports. The contract has a not-to-exceed compensation limit of $1,500,000.00 and an initial performance period through June 30, 2027, with three one-year renewal options. Payment is based on a blended hourly labor rate for staff and reimbursement for pre-approved direct expenses and travel per State of Utah policy. The award process follows a multi-stage evaluation including a pass/fail responsiveness check for mandatory minimums, a technical scoring phase requiring at least 75 points, an interview, and a cost evaluation where the lowest blended rate receives maximum points. The contractor must adhere to UDOT Policy 04-03 for content review and meet bi-weekly with the Program Manager to discuss progress.

General Info

UDOT seeks PR and media services for Zero Fatalities, capped at $1.5 million.

Agency

Utah

NAICS

541820 - Public Relations Agencies

Place of Performance

UT, USA

Set-Aside

NONE

Documents

vendor-form

High

21 pages · rfp

High

cost-proposal

High

terms-and-conditions

High

terms-and-conditions

High

5 pages · specifications

High

rfp

High

other

Low

form-w9

Low

AI Contract Breakdown

Uniform Contract Format

Timeline

PhaseClosed

PostedSep 14

Solicitation

Response DeadlineOct 5

Deadline has passed

Submission Closed

10/05/2026, 08:00:00 PM UTC

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Organization & Contact Information

AgencyUtah

Contacts1 person available

OfficeUT, USA

Organization / AgencyUtah

Office AddressUT, USA

Contacts

Melina Huntsman

contact@example.gov

Full Description

The Zero Fatalities Program is integral to supporting UDOT’s strategic goal of eliminating crashes, injuries, and fatalities. Achieving the absolute vision of Zero Fatalities requires focusing on both individual driver behavior, as well as the entire transportation ecosystem. Safety is a shared responsibility, encompassing system designers (engineers, planners, policymakers) and users (drivers, pedestrians, cyclists). The three core values of the Zero Fatalities Program, which focus on the value of human life and the collective duty to protect it, drive every policy, educational campaign, and enforcement action.
The communications campaign for the Zero Fatalities Program primarily focuses on providing education to the traveling public. Education plays a key role in fostering a supportive safety culture where behavior is improved at all levels. Effective education involves understanding and addressing the challenges and needs of all users, including improving the culture of the organizations that implement, enforce, and respond to safety. Effective safety education focuses on shifting culture and mindsets, fostering a sense of shared responsibility, rapidly raising risk awareness, and actively improving practical knowledge and skills necessary for safe behavior.
It is the responsibility of the Zero Fatalities PR and Media team to collaborate with the Zero Fatalities program team, UDOT Communications, and other partners, to strategize how to best reach out to the traveling public with behavior change messages that will increase safe driving behavior, and improve the safety of the transportation system. The Zero Fatalities PR and Media team will also serve as a resource for the Behavioral Safety Program and UDOT Communications Office, including the Zero Fatalities Program Outreach Manager and Communications Managers, to draw from for media outreach efforts throughout the year, as needed.
Contract Award: It is anticipated that this solicitation will result in a SINGLE CONTRACT Award.